Note: The job is a remote job and is open to candidates in USA. Marketbridge partners with B2B brands to connect strategy, AI, creativity, activation, and measurement through unified go-to-market systems. The Director, Media Strategy will lead integrated B2B media strategies for enterprise clients, overseeing planning, execution, optimization, client partnerships, vendor relationships, budgets, and team collaboration.
Responsibilities
- Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals
- Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans
- Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels
- Provide strategic direction throughout campaign planning, activation, optimization, and reporting
- Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives
- Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy
- Support in-platform campaign management and optimization when required
- Review campaign performance and use data and insights to identify optimization opportunities
- Help establish campaign measurement frameworks, key performance indicators, and reporting approaches
- Ensure learnings and performance insights are incorporated into future planning and recommendations
- Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations
- Lead or support client conversations related to media strategy, planning, campaign performance, and optimization
- Present media plans, results, insights, and recommendations with clarity and confidence
- Build a strong understanding of each client’s business, industry, audiences, and competitive landscape
- Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships
- Build and maintain strong relationships with B2B media vendors and platform partners
- Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs
- Support media negotiations and work to secure appropriate rates, placements, and added value
- Oversee media budgets and ensure investments are allocated and managed responsibly
- Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences
- Provide guidance, mentorship, and strategic direction to media team members
- Review media plans and recommendations to ensure strategic quality, accuracy, and alignment
- Support the professional development and growth of junior and mid-level team members
- Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams
- Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices
Skills
- 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment
- Strong experience developing and executing media strategies for B2B clients
- Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications
- Experience working with The Trade Desk, DV360, or comparable programmatic platforms
- Experience managing substantial media budgets and working with media vendors and platform partners
- Strong analytical skills and experience interpreting media performance data and reporting
- Experience leading client presentations and providing strategic media recommendations
- Previous experience mentoring, managing, or providing direction to media professionals
- Excellent communication, presentation, and relationship-management skills
- Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment
- A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams
- Note: This position requires candidates to be in Canada or the US without visa sponsorship
- Bachelor's degree in Marketing, Communications, Business, or a related field is a plus
Benefits
- This is a remote role
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- The company is closed from Christmas to New Year's
- Comprehensive medical benefits
- Free premium access to the Calm app for relaxation and mindfulness
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- A professional development fund ($500)
- Continuous learning programs
- Company-provided laptop and accessories
- Monthly Wi-Fi and cell stipend
- ChatGPT Enterprise Access
- Exclusive discounts through Perkopolis
Company Overview