Note: The job is a remote job and is open to candidates in USA. Cinch Home Services is seeking a Director, Marketing Analytics to lead analytics-driven business priorities across Marketing and Product. The role will oversee testing and measurement, learning agendas, advanced analytics, data governance, machine learning initiatives, and partnerships across data and technology teams to support business strategy and AI readiness.
Responsibilities
- Working closely with the business leaders and their reports in building data driven strategy, insight and recommendations in line with the Company’s business priorities
- Be D&A’s point leader working with the business for the creation of learning agendas, test and learn setups, performance measurement and the development of so-what conclusions
- The role will oversee a team of analyst direct reports, as well as be the guide to D&A’s data scientists, BI & data engineers, and PMO leaders through discovery, development, prototyping and ultimately scaling of successful initiatives
- Integrate data collection, data quality, and advanced analytics output into application
- Apply data mining techniques to uncover actionable business insights
- Establish, define the data governance created process and policies for your areas
- Ensure and improve data integrity, data accuracy, and data quality
- Oversee machine learning model development partnering with the data science team
- Partner with Technology teams, and D&A’s data engineering, data science, and business intelligence teams to build a scalable data infrastructure to support ai readiness
- Identify and utilize 3rd party data sources to enhance analytics
- Lead executive level presentations and strategy discussions
- Perform other duties as assigned
Skills
- • Bachelor's degree in computer science, Economics, Information Systems, Statistics, Operations Research, Applied Math, or another related field or equivalent work experience
- • 7+ years of experience using analytics and statistical methods to deliver business value in Marketing and Sales, with preferably with some time spent in subscription-based companies, agency or consulting
- • 7+ years of experience managing the development of learning agendas and measurement protocol
- • 5+ years of experience in data science, data analytics, web analytics, and marketing analytics
- • Expert experience with SQL, Python
- • Experience with managing data scientists through development, deployment and operationalization of statistical models in a production environment
- • Strong influencing and written/oral storytelling capability with proven experience working directly with business leaders
- • A positive, collaborative attitude and hands-on style, someone used to work in a fast-paced environment
- • The ability to evaluate processes and drive continuous improvement
- • MBA or Masters, Applied Data Analytics preferred but not required
Company Overview
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