Note: The job is a remote job and is open to candidates in USA. Sittercity, a Bright Horizons company, is a technology platform that’s reimagining the childcare industry. They are seeking a full-stack marketing leader to own the entire marketing engine, defining the company's brand and growth strategy while partnering with executive leadership to drive revenue and build a differentiated brand.
Responsibilities
- Own the full marketing funnel across B2B2E and DTC—from brand awareness through acquisition, activation, retention, and monetization
- Define and execute a holistic growth strategy that integrates brand, performance, product-led growth, partnerships, and lifecycle
- Translate company priorities into clear marketing roadmaps tied to revenue, marketplace liquidity, and long-term customer value
- Serve as a key voice in company-level strategy and planning as a member of the Leadership Team
- Own and evolve the Sittercity brand—including positioning, voice, visual identity, and narrative across all touchpoints
- Lead creative strategy and production, ensuring performance marketing and brand marketing operate as a unified system
- Build a high-performing creative engine that continuously tests, learns, and scales winning messaging across channels
- Partner with Communications and Corporate Marketing to shape external storytelling, PR, and category positioning
- Lead omnichannel acquisition strategies across paid, organic, partnerships, and emerging channels
- Build and scale lifecycle marketing programs across both sides of the marketplace (families and caregivers) as well as enterprise partners
- Drive product-led growth by partnering with Product and Engineering to optimize onboarding, engagement, and retention
- Develop experimentation frameworks across channels, landing pages, onboarding flows, and messaging
- Embed AI across the marketing stack—from creative generation and personalization to media optimization and customer insights
- Identify and implement tools and workflows that increase speed, efficiency, and marketing impact
- Use AI to unlock new growth levers, including predictive targeting, automated lifecycle journeys, and dynamic content systems
- Position Sittercity at the forefront of modern, AI-enabled marketing practices
- Own marketing performance, attribution, and forecasting across all channels and segments
- Partner with BI and Analytics to build a best-in-class measurement framework that connects brand and performance outcomes
- Ensure disciplined investment across channels, balancing short-term efficiency with long-term brand equity
- Translate insights into clear, actionable strategies that drive continuous improvement
- Build and lead a high-performing, full-stack marketing team spanning growth, lifecycle, brand, and creative
- Develop talent across both analytical and creative disciplines, raising the bar for modern marketing capability
- Foster a culture of ownership, experimentation, speed, and accountability
- Manage and evolve external partners and agencies as an extension of the team
Skills
- Bachelor's degree in Marketing, Business, or a related field
- 7-10 years of experience in performance marketing across paid, earned and owned channels, with a proven track record of managing and scaling profitable campaigns
- Hands on experience with full funnel campaigns including broadcast media, Google, Meta, paid and organic social, as well as demand gen tactics such as SEO/AEO/GEO with a focus on DTC e-commerce
- Experience managing lifecycle programs
- Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability
- Strong analytical skills with the ability to interpret complex data and turn insights into strategies
- Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR
- Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.)
- A collaborative, results-oriented mindset, able to work effectively with cross-functional teams
- Exceptional, people first leader, able to coach teams to be their best
- Experience effectively leading cross-functional teams and creating alignment for revenue impact
- MBA or relevant certifications (Google Ads, Meta Blueprint) are a plus
- Familiarity with the childcare or family services industry is a plus but not required
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term disability insurance
- Short-term disability insurance
- Ten days of paid sick time per year
- Fifteen days of paid vacation time per year
- Six weeks of paid parental leave (after twelve months of service)
- 9 paid holidays annually
- Remote Role
- Company events, social outings and volunteer opportunities
- Tuition assistance, college coach, and enhanced family support
- Sittercity membership, backup child/adult/elder care, and childcare center discounts
Company Overview