Note: The job is a remote job and is open to candidates in USA. The Coca-Cola Company is a global beverage company whose Enterprise Intelligence team supports data-driven decision-making across its global digital network. The Director will lead the design and implementation of scalable measurement systems and advanced analytics frameworks integrating consumption and purchase data, while partnering with cross-functional teams and external organizations to deliver actionable consumer and shopper insights.
Responsibilities
- Design and implement digitally enabled, industry-leading measurement systems that integrate consumption and purchase data for consistent comparability and holistic diagnostics
- Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models to drive powerful insights across the purchase-to-consumption pathway
- Ensure the accuracy, reliability, and scalability of models through rigorous testing and validation
- Collaborate with cross-functional teams of data, research, analytics, and human insights experts to drive a transformation agenda for connected consumer and shopper marketing data
- Integrate AI and machine learning into traditional research methodologies to automate processes and enhance capacity for learning and foresight
- Promote the adoption of cutting-edge, technology-enabled solutions across the organization to enhance data fluency and user satisfaction
- Identify, establish, and manage partnerships with leading digital research agencies and data providers to foster innovative approaches to consumer and shopper insights
- Work closely with the Global Consumption & Purchase Protocols Intelligence team to design, curate, and test technology-enabled consumption and purchase protocols
- Collaborate with cross-functional teams to align measurement systems and analytics frameworks with organizational goals
- Promote transparent discussions to continuously improve the efficiency and effectiveness of marketing data across categories, brands, and commercial functions
- Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems
Skills
- Deep understanding of consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle
- Expertise in developing statistical, econometric, and machine learning models to drive actionable insights
- Ability to apply new technologies to operationalize briefs and create future-ready measurement systems
- Proven ability to articulate cross-functional objectives to senior management and develop diverse network partnerships
- Track record of driving adoption of cutting-edge solutions and services across a global organization
- Minimum of 8 years of experience in consumer and shopper research, with at least 5 years in technology and digital agencies
- Agency experience in consumer and shopper tracking management and data analytics, including developing statistical, econometric, and machine learning models
- Experience working in a complex, global environment, leveraging teams of internal and external resources
- Bachelor's degree required
- All applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States
- MBA or Master's degree in Data Science, Statistics, Economics, Computer Science, or a related field preferred
Benefits
- Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.
- Collaborate with a wide range of cross-functional partners, from retail to entertainment.
- Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
- Annual Incentive Reference Value Percentage: 30
Company Overview