Note: The job is a remote job and is open to candidates in USA. ZeroFox is a cybersecurity company that helps discover, validate, and disrupt external cyber threats before they harm revenue or reputation. The Director, Content & Digital Experience owns the website as a product and content as a growth channel, leading strategy, SEO/GEO, content development, web development oversight, design coordination, data partnership, and team management.
Responsibilities
- Website strategy: Own the site as a conversion and narrative asset. Information architecture, page strategy, and roadmap prioritization, not just maintenance requests
- SEO & GEO: Own organic search performance and how ZeroFox content surfaces in AI answer engines (ChatGPT, Perplexity, Gemini) as those become real discovery channels alongside traditional search
- Content development: Set content strategy and editorial priorities across the site, blog, and gated assets. Direct the content writer's output against that strategy
- Web development oversight: Direct the web developer's priorities: page builds, technical SEO fixes, site performance. Translate business priorities into a build queue
- Design coordination: Direct the designer's priorities for web and content assets, and coordinate with the separate Creative function so brand visual standards don't drift apart
- Data partnership: Work with Marketing Intelligence & Ops to instrument the site and content properly. This role owns the strategy and roadmap; Ops owns the underlying data infrastructure and attribution
- Leadership: Full people management accountability for the content writer, web developer, and designer: priorities, growth, and performance
Skills
- 8+ years in content, SEO, or digital marketing, with direct experience owning a company website as a strategic asset
- Working knowledge of technical SEO and emerging GEO practices
- Comfortable directing a developer's priorities without being one. Enough technical fluency to scope work and push back on timelines credibly
- Experience managing a small cross functional team (writer, developer, designer)
- Cybersecurity, SaaS, or B2B tech background preferred
Benefits
- Community-driven culture with employee events
- Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture
Company Overview