Note: The job is a remote job and is open to candidates in USA. GoDaddy is an online commerce and entrepreneurship platform that helps businesses build, market, and sell their products and services. The Commerce Growth Director will lead go-to-market strategy and measurable growth for higher-value brick-and-mortar businesses, including positioning, demand generation, experimentation, pricing, launches, and SaaS adoption. The role partners across Sales, Product, Marketing, Finance, and Analytics to translate merchant insights into commercial execution and product priorities.
Responsibilities
- Understand and prioritize the merchant: Build the segment strategy. Define the most attractive use cases, verticals, jobs to be done, buying triggers, and barriers within the $100K-$1M, $1M+ segments. Turn merchant insight into action. Combine interviews, call listening, funnel analysis, competitive research, and win/loss learning into prioritized growth bets and roadmap input
- Build and activate the go-to-market engine: Lead positioning and messaging. Develop benefit-led positioning and vertical stories beyond savings and free hardware, centered on simpler operations, growth, customer experience, flexibility, and confidence
- Equip Sales to win by building narratives, qualification frameworks, objection handling, proof points, and seller-learning programs that improve acquisition, seller efficiency, product fit, and field confidence
- Develop demand generation. Partner with Marketing to turn segment strategy into briefs, audiences, campaigns, content, and landing experiences; stay close enough to performance to refine them quickly
- Build a disciplined experimentation roadmap. Develop learning agendas and tests across message, channel, offer, onboarding, and seller motion; detail what works and scale it fast
- Evolve the commerce proposition: Accelerate SaaS growth. Develop the plan to materially increase SaaS adoption and attach, clarifying packaging, feature value, target personas, pitch, and the path to higher-margin recurring revenue
- Improve pricing and offers. Shape and test pricing, transaction-fee structures, hardware purchase and rental models, credits, and other offers using customer response, conversion, retention, and unit economics
- Create a connected commerce story. Connect in-person payments with e-commerce and omnichannel journeys and show how GoDaddy's AI-assisted and custom-build capabilities can create the workflows or vertical tools merchants need before integrating payments
- Deliver end-to-end launches. Lead pricing, positioning, merchandising, purchase-path UX, seller readiness, customer guidance, and post-launch optimization for adjacent products and accessories
- Operate the business: Own the growth scorecard. Define success measures across adoption, conversion, SaaS attach, product mix, retention, margin, and sales productivity; stay close to customer and seller calls to explain performance and drive rapid improvements
- Strengthen planning and unit economics. Partner with Finance and Analytics on forecasts, sensitivity analyses, investment cases, and annual plans that connect near-term learning to the next phase of growth
- Improve readiness and prioritization. Align Sales and self-serve journeys around a coherent offer set, make explicit tradeoffs, and protect capacity for the highest-yield initiatives
Skills
- * 10+ years in growth, go-to-market, product marketing, commercialization, or a closely related field. Track record of taking a segment or product from insight through measurable adoption in a global organization
- * Deep fluency in SMB Commerce, payments, POS, commerce SaaS, Merchant vertical software or adjacent merchant solutions. Able to translate customer realities into clear market opportunities
- * Strong commercial judgment across pricing and packaging, offer design, funnel metrics, experimentation, retention, margin, product mix, unit economics and growth tradeoffs
- * Customer-led product craft including significant research instincts sharp positioning, compelling proof points, useful seller tools, launch planning, and the ability to turn merchant language into action
- * Executive-level communication and cross-functional leadership, with the confidence to create transparency and momentum across Sales, Product, Marketing, Finance, and Analytics while moving between strategy, analysis, writing, training, execution, and thoughtful use of AI
- * Omnichannel payments product experience is strongly preferred
Benefits
- Competitive pay
- Generous time off
- Parental and wellness leave
- Healthcare
- Retirement savings program
- Medical, dental, and vision insurance
- 401(k)-retirement plan
- Paid sick time
- Paid flexible time off
- Paid parental leave
- Life insurance
- Short- and long-term disability
- AD&D insurance
- Mental health or EAP programs
- Remote or hybrid work options
- Paid holidays
- Paid Wellness days
- Tuition assistance
- Adoption, surrogacy, and fertility benefits
- Dependent daycare and backup care benefits
- Employee stock purchase plan
- Financial education and advice
- Corporate bonus and/or equity awards, subject to the terms of applicable plans and individual eligibility
Company Overview
Company H1B Sponsorship