Note: The job is a remote job and is open to candidates in USA. Omnicom Media provides modern agency services through integrated planning, investment, and analytics teams. The Director, Business Analytics will lead client-focused marketing analytics, measurement planning, audience insights, media optimization, and strategic solution development while mentoring analytics leaders and supporting agency teams.
Responsibilities
- Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position
- Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
- Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization
- Lead the measurement plan development and execution
- Anticipate client’s needs and proactively developing solutions to address them
- Ensure timely follow through on all scheduled and ad hoc deliverables
- Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
- Recommend and implement research that will aid in the consumer insight gathering and strategic process
- Identify opportunities to continuously improve processes
- Lead, mentor and train managers and ADs
- Contribute to the consumer segmentation and audience identification/exploration processes
- Design tests to measure the incremental impact of media on business outcomes
- Provide ad hoc support to the clients to solve broad strategic marketing problems
- Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
- Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills
Skills
- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
- Expertise in audience-based marketing and data-driven advertising
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution
- Proven leadership ability and strong, impactful client relationship experience
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
- A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
- Hybrid work arrangement, with a minimum of three days per week in the office unless additional in-office days are directed by the agency or manager.
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