Note: The job is a remote job and is open to candidates in USA. Unlock Health is a full-service marketing communication agency grounded in technology and built for healthcare. The Director, Analytics will lead analytics across a portfolio of clients, developing and implementing advanced marketing measurement strategies, conducting analysis and reporting, and delivering actionable recommendations. The role also involves client leadership, cross-functional collaboration, business development support, and mentoring junior analytics professionals.
Responsibilities
- Serve as the analytics lead across a portfolio of clients, owning recurring and ad hoc analysis, reporting, presentations, and actionable recommendations
- Combine and analyze data from multiple sources to answer client business questions, evaluate performance, uncover opportunities for optimization, and support marketing decision-making
- Develop marketing measurement frameworks that connect marketing activity to client business, growth, acquisition, and revenue-related outcomes, identifying the data collection, tracking, and tagging requirements needed to support them
- Recommend, design, and implement multi-touch attribution approaches, incrementality tests, experiments, and other advanced measurement solutions from initial data assessment through interpretation and application
- Clearly communicate the benefits, limitations, assumptions, and appropriate uses of different measurement methodologies across varying audiences
- Partner with Media, Strategy, MarTech, Marketing Operations, Client Experience, and Data Platform teams to translate measurement objectives into practical data and implementation requirements
- Support new business efforts through pitch materials, project scoping, and measurement strategies, while continuously improving practice workflows, methodologies, and technical documentation
- Mentor junior team members through technical guidance, feedback, quality review, and support that strengthens their analytical judgment, client communication, and ability to independently own work
- Manage multiple client priorities while maintaining high standards for accuracy, analytical rigor, and timely delivery
Skills
- You are a marketing analytics and measurement expert who understands that strong measurement goes beyond reporting performance
- You know how to evaluate both the effectiveness of marketing investments and whether those investments are driving meaningful progress toward broader business and growth goals
- You bring deep, hands-on experience designing and implementing advanced measurement approaches, including multi-touch attribution, incrementality testing, experimentation, and full-funnel measurement
- You understand the benefits, limitations, and appropriate applications of each approach and clearly communicate those differences to clients and internal teams
- Your versatility allows you to move fluidly between advanced measurement, ongoing performance analysis, technical problem-solving, and strategic consultation
- 8+ years of professional experience in marketing analytics, marketing science, marketing effectiveness, or marketing measurement, including significant experience in a fast-paced agency, consultancy, or multi-client marketing environment
- Demonstrated hands-on experience designing and implementing advanced measurement solutions (e.g., marketing mix modeling, multi-touch attribution, incrementality testing, experiments), including defining the business question, establishing KPIs and success criteria, assessing data readiness, selecting the appropriate methodology, and carrying the work through execution, validation, interpretation, and application
- Deep understanding of the distinctions among attributed performance, incremental impact, marketing efficiency, and progress toward broader business goals, with the judgment to determine which measurement approach is appropriate
- Advanced hands-on analytical skills, including proficiency with SQL, R, Python, or another analytical programming language, and experience querying, combining, and analyzing complex, fragmented, or multi-source marketing data
- Experience building and using dashboards, reporting solutions, analytical tools, spreadsheets, and AI-assisted workflows to support recurring reporting, deeper analysis, and client decision-making
- Proven experience analyzing marketing performance data from multiple sources and translating it into clear insights, compelling narratives, and practical recommendations delivered directly to clients and senior stakeholders
- Exceptional communication and consulting skills, with the ability to make sophisticated measurement concepts understandable and useful
- Strong knowledge of marketing channels, campaign and ad platform data, tracking and tagging practices, conversion tracking, and the data infrastructure required to support attribution, experimentation, and advanced marketing measurement
- Strong problem-solving and consulting skills, with the versatility to move between technical execution, performance reporting, measurement design, tool development, and strategic client consultation
- Experience working with sophisticated customer-level data, attribution, experimentation, and closed-loop measurement required
- Experience mentoring junior analytics professionals through technical guidance, quality review, and professional development, with prior people-management experience strongly preferred
- Candidates must currently live in the US and be legally authorized to work in the US without requiring visa sponsorship now or in the future
- Prior people-management experience strongly preferred
Benefits
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
Company Overview