Note: The job is a remote job and is open to candidates in USA. L2T is a premier digital marketing company with 20 years of experience in the automotive industry. They are seeking a Digital Sales Executive to develop and execute market strategies, maximize revenue, and ensure client satisfaction through effective account management and upselling opportunities.
Responsibilities
- Plan strategically for growth of your books of business by understanding market potential for an existing customer list and ability to maximize share within the current book
- Identify your prospect targets based on your current relationships, L2T’s OEM programs and your referral network and execute tightly against that plan
- Be a resource for the Marketing Team, providing information and individual client success and areas for improvement, and assist with successful implementation of objectives
- Clearly communicate with cross functional teams to give visibility into the marketplace to help product development
- Conduct reviews with clients to ensure negative performance trends are identified and rectified and positive trends are communicated
- Continuously review the existing account portfolios to enable better and more focused day-to-day customer relationship management via your partner Customer Success Team member or yourself
- Effectively transition accounts to Customer Success Team members to maximize revenue creation opportunities and minimize customer cancellations
- Engage with the fast-paced environment and think strategically to build business and problem solve
- Exceptional understanding of sales methodology to approach and uncover needs and upsell current customers / new prospects and present L2T solutions
- Generate profitable new business, focusing on a high average deal size on ever sale
- Identify your prospect targets based on your current relationships/book of business, L2T’s OEM programs and your referral network and execute tightly against your account plan
- Leverage account plan to grow your book of business by understanding market potential for an existing customer and aim to maximize share of groups within the current book
- Maximize L2T’s market share within our certified OEM programs (FCA, Mazda, and Acura)
- Monitor / Identify and work with at-risk accounts to create appropriate action plans
- Proactively monitor and analyze account performance and trends to determine adjustments to dealer expectations, goals, and objectives. Share feedback internally and serve as a leader within the organization to help improve overall business processes
- Research, communicate and discuss industry issues and trends with customers and prospects to show credibility
- Respond to client escalations and communicate Customer Success Team with dealership facts identified during in-field visits
- Ride-along with new sales hires—demonstrating the L2T way of selling and maintaining accounts in the field
- Use strong technical and business development skills to increase your customer’s utilization of current products/technology as well as sales of new technologies as they are released
Skills
- 3-4 years of experience selling to franchise automotive dealers (headhunting selling experience required)
- Extensive selling & headhunting experience, this role will be more selling & headhunting than account management
- 2+ years of experience selling Paid Search advertising
- 1-2 years of experience in Digital Media platforms, specifically with Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook
- Automotive experience needed
- Bachelor's degree or other equivalent years of experience required
- Ability to translate technical aspects to customer-facing business language
- Proven track record of flawless execution and attention to detail
- Strong computer skills (Word, Excel, PowerPoint, Outlook)
- Mastery of Google Analytics & Google Ad Network
- Strong ability to understand a Digital Media report and translate it to a dealer
- Strong ability to understand Google Analytics trends and communicate the details of it to a dealer
- Strong ability to understand complex technology and explain their benefit to the client
- Communication skills (clarity, tone / convey information in an organized, efficient manner that is suitable for the audience in both written and verbal communication)
- Customer-centric; conveys strong commitment to think with the customer in mind and their business' success
- Driven to hit sales quotas consistently
- Critical thinker; ability to anticipate needs and impact of decisions
- Self-motivated to work from an at-home environment; will set up a weekly schedule for themselves that helps them hit quotas
- Interpersonal skills that allow them to develop relationships built on trust and mutual respect
- Can execute sales or save deals independently; however, recognizes when to seek help to close business or save a deal
- Time Management: ability to juggle numerous responsibilities while prioritizing work to ensure all deadlines are met
- Strong curiosity to learn more, always staying on top of digital trends
- This is a remote position; however, US residence is required
- Able to travel (<60-70%)
- Advertising agency experience preferred
- Salesforce CRM experience strongly preferred
- Jira, or ticketing system experience preferred
- Relevant collegiate industry exposure preferred
Benefits
- 3 Weeks PTO + 4 summer Fridays + 12 holidays off
- Monthly stipend for travel and cell phone expenses
- Leadership & mentorship opportunities
- Ongoing training to take you to the next level
- Flexible territories
- Fully remote new business development opportunity--work from any state!
- Medical
- Dental
- Vision
- Life insurance
- Short and long-term disability
- Commuter benefits
- Paid Maternity Leave
- Employee Assistance Program (EAP)
- 401(K) retirement plan with a company match
- 15 PTO (1st Year)
- 12 Paid Holidays
- Summer Fridays
Company Overview