Note: The job is a remote job and is open to candidates in USA. Lexipol creates content and technology that support safer communities and empower public safety professionals. The Digital Product Manager will lead integrated product strategy across websites, audience development, email, data systems, and marketing technology platforms, while optimizing digital experiences, audience growth, and monetization. The role also manages platform integrations, experimentation, analytics, and cross-functional ecosystem development.
Responsibilities
- Develop and execute integrated product strategies that align email, website, and audience growth initiatives
- Identify opportunities to improve acquisition, engagement, retention, and monetization across digital channels
- Partner with Product Leadership to align cross-platform initiatives with overall ecosystem strategy
- Establish measurable KPIs tied to audience growth, engagement, conversion, and revenue impact
- Lead initiatives to grow and segment audiences across channels
- Optimize lifecycle journeys across email and web touchpoints
- Leverage behavioral data and analytics to improve personalization and targeting strategies
- Identify new tools and capabilities to enhance first-party data strategy and audience intelligence
- Partner with Editorial, Audience, Sales and Customer Success teams to enhance website UX, conversion paths, and content discoverability
- Develop and test new features that improve user engagement and on-site retention
- Oversee experimentation frameworks including A/B testing and performance measurement
- Manage and optimize core marketing and engagement platforms, ensuring alignment between email systems, CMS, analytics tools, and data infrastructure
- Support integration strategy across systems to improve data flow, reporting accuracy, and operational efficiency
- Evaluate new technologies and recommend scalable solutions to support growth and ecosystem expansion
- Contribute to broader platform governance, documentation, and process standardization
- Contribute to long-term roadmap planning across digital properties
- Support cross-functional alignment with Sales, Ad Operations, Customer Service, and Editorial teams
- Build foundational experience in large-scale ecosystem management, including multi-system coordination and performance oversight
- Translate business objectives into scalable, technically sound product solutions
Skills
- • Self-starter who takes initiative without waiting for direction
- • Minimum 3 years experience owning Product Management lifecycle with digital product platforms
- • Product Management experience in these areas - display advertising, programmatic advertising, email marketing and advertising, social media advertising, sponsorships, lead generation, and digital sponsorship packages
- • Requires understanding how these components are managed individually and combined into client offerings
- • Proactively identifies issues and drives them through resolution
- • Strong analytical and pragmatic problem-solving skills
- • Comfortable navigating ambiguity and finding effective solutions
- • Quick learner who adapts easily to new platforms, tools, and technologies
- • Stays current in a fast-evolving digital landscape
- • Excellent written and verbal communication skills
- • Able to clearly communicate complex ideas to both technical and non-technical stakeholders
- • Sailthru (Email Service Provider)
- • Blueconic (Customer Data Platform)
- • Brightspot (Content Management System)
- • TapClicks (Data Visualization)
- • Zapier (Data Automation)
- • Job Board HQ (Job Board Platform)
- • Jira (Ticketing System)
- • Wrike (Ticketing System)
- • Google Analytics (Analytics)
Benefits
- Annual incentive
- 401(k) with company match
- Flexible paid time off
- Professional development
- Remote work arrangement
Company Overview
Company H1B Sponsorship