Note: The job is a remote job and is open to candidates in USA. YOFC is seeking a creative and data-driven Digital Media Manager to lead and grow a client's TikTok and Instagram presence. The role is responsible for developing content strategies, managing daily publishing and optimization, analyzing performance, identifying trends, and increasing audience reach, engagement, and retention.
Responsibilities
- Develop and execute social media strategies for TikTok and Instagram
- Manage daily content planning, posting, and optimization
- Identify viral trends, sounds, hashtags, and content opportunities
- Develop strategies to increase followers, reach, engagement, and audience retention
- Monitor social media analytics and provide performance insights
- Work closely with content creators, influencers, and internal teams
- Optimize content based on platform performance and audience behavior
- Research competitors and emerging social media trends
- Help develop creative concepts for Reels, TikToks, Stories, and other short-form content
- Track key metrics and continuously improve social media performance
Skills
- 2+ years of experience in Social Media Management, Digital Marketing, or Content Marketing
- Strong experience managing TikTok and Instagram
- Proven understanding of short-form video content and viral trends
- Experience growing social media accounts organically
- Strong knowledge of social media analytics and KPIs
- Good understanding of Instagram and TikTok algorithms
- Excellent English communication skills
- Creative, proactive, and highly organized
- Able to work independently in a remote environment
- Experience working with influencers or content creators
- Experience managing multiple social media accounts
- Experience with TikTok/Instagram growth campaigns
- Basic knowledge of Meta Ads or TikTok Ads
- Experience in the creator economy, entertainment, media, or digital marketing industry
Benefits
- Fully remote opportunity
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