Note: The job is a remote job and is open to candidates in USA. Encore Wellness is seeking a skilled digital media coordinator to join our Virtual Wellness team. The role involves video editing, content creation, and social media management to enhance engagement and promote virtual offerings.
Responsibilities
- Work closely with the Digital Media Supervisor to attain video production targets
- Edit video content for social media, on-demand library, and live class recordings, including emergency or unplanned streams and orientation content
- Create graphics, flyers, and thumbnails using Canva and AI tools
- Mix basic audio tracks for use in live classes
- Review and edit/enhance class descriptions, program descriptions, captions, and video titles
- Proofread newsletters, social posts, and other department media
- Maintain organized file management and track work using shared tools
- Collaborate with Virtual Instructors to ensure timely production and delivery of engaging fitness content; providing feedback and ensuring alignment with the platform’s goals and target audience
- Organize content calendars and promotional/marketing materials, ensuring accuracy of diverse mix of workout types, durations, and difficulty levels
- Build and update the quarterly class schedule calendar (PDF), used internally, on the website, in emails, and on Facebook
- Curate and post content on various social media platforms, emphasizing engagement and community building
- Independently plan and execute recurring content features
- Repurpose and edit existing content for new promotional use across social media and email
- Respond to comments and messages, fostering a positive and supportive online community
- Support the planning and execution of digital marketing campaigns to promote virtual offerings and platform features
- Monitor performance across digital media channels using available platform reporting tools (such as Meta Business Suite); provide regular summaries of engagement trends and recommend content adjustments based on findings
- Help maintain a consistent brand voice and messaging across all digital channels
- Actively engage with members, addressing inquiries, and encouraging user-generated content
- Stay updated on digital media trends and tools, exploring new technologies that can enhance the platform’s digital presence
- Collaborate with cross-functional teams to align digital media efforts with overall business goals
- Demonstrate goal-directed behavior
- Demonstrate communication ability and creates mechanisms to facilitate effective communication within the department and the organization
- Exhibit excellent time management skills by adhering to deadlines
Skills
- Highly organized, able to manage multiple projects simultaneously, and meet deadlines
- Self-motivated; ability to work independently to achieve objectives
- While working from home, employee must have a clean, organized, dedicated workspace with reliable internet upload and download speeds suitable for video work, and be able to dedicate full time and attention to work during scheduled hours in a distraction-free environment
- Experience in social media management, video editing, or digital content creation preferred
- Strong understanding of digital platforms and social media
- Proficient in Adobe Creative Suite (Premiere Pro required; After Effects, Photoshop, or InDesign a plus), Canva, and general computer/cloud file management
- Creative mindset with the ability to generate ideas for content
- Passion for wellness and a commitment to promoting a healthy lifestyle
Benefits
- 401(k) (Traditional & Roth Options), following 90 days
- Paid Holidays, including one for your Birthday!
- Monday – Friday schedule, no weekends
Company Overview