Note: The job is a remote job and is open to candidates in USA. Fractal is a strategic AI partner to Fortune 500 companies, aiming to enhance human decision-making in enterprises. They are seeking a results-oriented Digital Marketing Specialist to manage the performance of their regional marketing funnel and optimize demand generation programs.
Responsibilities
- Own regional funnel performance end-to-end by monitoring conversion rates and follow-up activities
- Analyze multi-channel results to surface sales-ready insights and recommend next-best actions to the Sales team
- Build, localize, and optimize regional demand generation programs within Marketo
- Manage automated workflows, testing/QA, and execute campaigns across digital media channels including LinkedIn, YouTube, and Meta
- Build and maintain Salesforce dashboards and reports to accurately track funnel health, suppression lists, campaign performance, and SLA adherence
- Work closely with Field Marketing, Sales, and Operations to align on pipeline goals, share performance insights, and continuously refine targeting and messaging strategies
- Deliver OKR-level reporting standards for Sourced Demand on a weekly, monthly, quarterly, and annual basis, and execute high-value digital campaigns that directly support pipeline targets
Skills
- Professional experience in Demand Generation Operations or Content Marketing Operations, with a focus on launching and optimizing multi-channel campaigns
- Strong analytical skills with proven experience in reporting campaign performance and extracting actionable insights
- Active Marketo certification and Salesforce (Vector) certification required
- Hands-on familiarity with Google Cloud systems, Content Syndication platforms, LinkedIn Ads, YouTube, and Meta Ads Manager
- Demonstrated ability to manage high-volume programs and execute with precision at scale
- Experience in a B2B technology or SaaS marketing environment
- Familiarity with ABM (Account-Based Marketing) strategies and tools
- Experience working within a matrixed or global marketing organization
- Knowledge of marketing attribution models and lead-to-opportunity processes
- Strong project management skills with the ability to manage multiple campaigns simultaneously
Benefits
- Discretionary bonus
- Health, dental, vision, life insurance, and disability plan in accordance with the plan documents, which may be amended from time to time
- Benefits on the first day of employment with the Company
- Participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms
- 11 paid holidays
- 12 weeks of Parental Leave
- “free time” PTO policy, allowing you the flexibility to take time needed for either sick time or vacation
Company Overview