Note: The job is a remote job and is open to candidates in USA. Burjline Builders is a leading provider of innovative expense tracking software designed for small to mid-sized businesses. They are seeking a Digital Marketing Manager to lead their digital marketing strategy across various online channels, targeting key industries and driving brand awareness and lead generation.
Responsibilities
- Develop, implement, and manage a comprehensive digital marketing strategy to increase brand visibility and drive lead generation
- Oversee all digital marketing channels, including SEO/SEM, email marketing, social media, and content marketing
- Plan and execute marketing campaigns from conception to completion, ensuring they are delivered on time and within budget
- Analyse and report on the performance of all digital marketing campaigns, assessing results against key performance indicators (KPIs) and return on investment (ROI)
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources
- Collaborate with the sales and product teams to ensure a cohesive and aligned marketing message
- Create and manage a rich content calendar that attracts a qualified audience, including blog posts, case studies, whitepapers, and webinars
- Optimise our website and landing pages for search engines and user conversion
- Stay current with the latest digital marketing trends and technologies to ensure our strategy remains competitive
Skills
- Proven experience as a Digital Marketing Manager or in a similar role, preferably within a B2B SaaS or FinTech organisation
- A strong understanding of current online marketing concepts, strategies, and best practices
- Hands-on experience with SEO/SEM, marketing automation platforms, and analytics tools (e.g., Google Analytics, HubSpot, SEMrush)
- Demonstrable experience leading and managing successful SEO/SEM, email, social media, and advertising campaigns
- Excellent analytical skills with a data-driven approach to problem-solving
- Strong project management and organisational skills
- Exceptional written and verbal communication skills
- A bachelor's degree in Marketing, Business, or a related field is preferred but not essential
Benefits
- Competitive salary and performance-based incentives.
- A fully remote working environment with flexible hours.
- Generous annual leave allowance.
- A collaborative and supportive company culture focused on innovation.
- Opportunities for professional development and continuous learning.
- Company pension scheme contribution.
Company Overview