Note: The job is a remote job and is open to candidates in USA. Wrench Group is a national provider of home repair, replacement, and maintenance services. The Digital Marketing Manager will oversee paid search strategy and performance across 4-8 markets or accounts, manage substantial advertising budgets, analyze campaign and customer acquisition data, and translate insights into strategic recommendations. The role also involves agency management, stakeholder collaboration, reporting, and optimization of digital marketing initiatives.
Responsibilities
- Own paid search strategy across a portfolio of 4-8 markets/accounts
- Manage advertising investments ranging from approximately $80K-$500K per month per account
- Oversee campaigns primarily focused on Google Ads, while supporting broader paid media initiatives as needed
- Gather business objectives and growth goals from internal stakeholders and translate them into actionable paid media strategies
- Stay current on paid search trends, platform enhancements, and evolving digital marketing best practices
- Analyze campaign, lead generation, and conversion performance data to identify trends, opportunities, and risks
- Evaluate customer acquisition performance throughout a longer B2C sales cycle and make recommendations to improve conversion outcomes
- Monitor KPI achievement, budget pacing, ROI, and channel effectiveness
- Utilize testing methodologies and performance insights to optimize marketing initiatives and improve results
- Develop clear narratives around marketing performance and present strategic recommendations to leadership
- Create data visualizations, dashboards, and reports using Google Sheets and Microsoft Excel
- Partner closely with external agencies responsible for campaign execution, providing direction, strategic guidance, optimization recommendations, and performance oversight
- Collaborate with internal marketing teams, agencies, and business stakeholders to ensure alignment across campaigns
Skills
- + 3+ years of digital marketing, paid search, SEM, PPC, or performance marketing experience
- + Strong experience managing Google Ads campaigns and paid search performance
- + Experience overseeing multiple accounts, markets, or business units simultaneously
- + Proven ability to manage large advertising budgets and drive measurable performance improvements
- + Strong analytical skills with the ability to interpret large datasets and identify actionable insights
- + Experience creating reports, dashboards, and visualizations using Google Sheets and Microsoft Excel
- + Strong communication skills with the ability to present findings and strategic recommendations to business leaders
- + Experience working within a B2C customer acquisition environment
- + Ability to thrive in a fast-paced, deadline-driven environment
- •Please note We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas needed now or in the future
- • Agency experience managing multiple client accounts
- • Experience supporting home services, consumer services, retail, or other lead-generation-focused businesses
- • Familiarity with, Adobe Analytics, Domo, or similar reporting platforms
- • Experience working with longer consumer sales cycles and attribution challenges
- • Background managing agency relationships and external marketing partners
- • Experience presenting marketing performance to executive stakeholders
Benefits
- Bonus Eligibility based on performance metrics
- PTO Unlimited with Supervisor partnership
- Fully remote with 10% Travel
- Health, Vision and Dental plans for you and your family to choose from
- 401K Retirement Plan company will match 30% up to the first 6% of your contributed amount
- Life Insurance, Short-Term and Long-Term Disability
- Special Program Options FSA, EAP, Legal Services, and Identity Theft
- Working in a dynamic, collaborative, and fun environment
- Coached and supported career growth through Wrench University
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