Note: The job is a remote job and is open to candidates in USA. Trustifi is an email security platform serving managed service providers and their clients. The Digital Marketing Manager will own and execute the company’s digital demand engine, including paid campaigns, lifecycle and demand generation, SEO, AEO, and AI-enabled marketing operations while partnering with sales, product, and external vendors.
Responsibilities
- Plan, launch, and optimize paid campaigns across search, social, and other digital channels
- Own campaign budgets and report on CAC, ROAS, and pipeline contribution
- Continuously test creative, targeting, and landing pages to improve performance
- Build and manage multi-channel demand gen programs that drive pipeline, from top-of-funnel through conversion
- Own email/nurture flows and lifecycle campaigns in partnership with marketing automation tools
- Work with sales to align campaigns with pipeline targets and follow-up processes
- Own our organic search strategy: technical SEO, on-page optimization, and content strategy
- Build our approach to answer-engine optimization (AEO), ensuring we show up well in AI-powered search and assistants
- Track rankings, organic traffic, and share of voice, and report on what's moving the needle
- Act as the AI champion for our marketing function, using tools like ChatGPT, Claude, and AI-native SEO/content/ad platforms as a default part of research, content creation, campaign optimization, and reporting
- Build and maintain a personal library of prompts, workflows, and templates that speed up campaign planning and execution, and share what works
- Evaluate and pilot new AI tools, recommending ones that make our marketing function faster and more effective
- Manage a small set of freelance/agency vendors for specialized work (e.g., design, paid media support)
Skills
- 3–6 years of digital marketing experience, ideally in B2B SaaS or another tech environment
- Hands-on experience running paid campaigns (Google Ads, LinkedIn, Meta, or similar) and owning results
- Working knowledge of SEO fundamentals; curiosity about (or early experience with) AEO/GEO as a discipline
- Demonstrated, genuine fluency using AI tools in your marketing work: you can speak specifically to how AI shows up in your process, not just that you've tried ChatGPT
- Comfort with marketing analytics (GA4, HubSpot/Marketo or similar CRM/automation platform)
- Strong written communication and the ability to work independently; this role has no direct reports today
- This job is fully remote within the U.S
- Full-time
- No Visa sponsorships at this time
- Experience briefing and managing freelancers or agencies is a plus
Benefits
- Remote-first work environment
- This job is fully remote within the U.S.
Company Overview