Note: The job is a remote job and is open to candidates in USA. Infojini Inc is seeking a Digital Marketing Manager to initiate, develop, lead, and manage marketing strategies in support of company objectives. The role focuses on specific customer segments and requires collaboration with sales, product development, and communications to drive marketing results and business growth.
Responsibilities
- Develop and execute marketing strategies for specific customer segments, including brokers, clients, consumers, and providers
- Establish short- and long-term goals, competitive positioning, and strategies for assigned market segments
- Identify market opportunities, trends, customer needs, behaviors, attitudes, and expectations
- Develop strategic plans and initiatives that address market segment needs and support business objectives
- Monitor changes in the marketplace to ensure customer needs and priorities are incorporated into marketing strategies
- Identify opportunities to increase business growth and retention within assigned market segments
- Develop, lead, and manage marketing programs and initiatives from strategy through execution
- Develop and manage integrated marketing and advertising campaigns
- Coordinate campaigns across multiple channels, including: Digital advertising, Print advertising, Direct mail, Email marketing
- Work with internal creative teams and external agencies to develop and execute campaigns
- Develop and deploy programs to maximize distribution channels and increase business opportunities
- Establish goals, targets, and performance measures to evaluate program success
- Measure marketing results, including return on investment (ROI)
- Conduct and leverage primary and secondary market research
- Analyze customer expectations, needs, behaviors, and attitudes
- Identify segment trends, competitive developments, and market opportunities
- Use research and customer insights to develop marketing initiatives and improve the customer experience
- Apply market intelligence to maintain the company's competitive position
- Serve as a central resource for brand-related information
- Coordinate with business partners to create and deploy brand-building programs
- Educate business partners regarding brand standards, opportunities, and issues
- Ensure marketing positioning and promotional activities align with overall brand strategy
- Partner with sales, product development, communications, and other business areas
- Collaborate with communications managers to determine appropriate messaging and promotional strategies
- Partner with business areas to execute programs in the field and at the account-specific level
- Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet market segment needs
- Influence change and drive adoption of marketing programs across the organization
- Work with communications managers to identify what needs to be communicated to target market segments
- Develop communication strategies based on research, competitive positioning, and value propositions
- Customize content and messaging for targeted audiences
- Deliver marketing communications through appropriate channels and marketing plans
Skills
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
- 4+ years of marketing experience
- 4+ years of program management and leadership experience
- Experience developing and executing marketing strategies
- Experience working with specific customer or market segments
- Advanced understanding of marketing concepts, theories, and practices
- Demonstrated ability to recommend strategic direction and influence change
- Experience managing multiple projects simultaneously
- Asana (Software)
- Google Analytics
- Microsoft Copilot
- StackAdapt Platform Knowledge
Company Overview