Note: The job is a remote job and is open to candidates in USA. The Maryland Department of Commerce is the state's primary economic development agency, focused on attracting new businesses and supporting existing ones. They are seeking a Digital Marketing Manager to enhance the state's business brand through digital marketing initiatives and community engagement.
Responsibilities
- Building, maintaining, analyzing and optimizing digital marketing initiatives reaching the business community
- Keeping sites up to date with accurate information
- Working with the Digital Content Manager to come up with creative new ways to convey our messages online
- Leading social community management, email marketing and paid digital advertising
Skills
- Bachelor's degree - preferably in Marketing, Communications or related field
- 4 years professional experience in a marketing field
- Strong copywriting, proofreading and editing skills
- Understanding of content strategy, SEO and user experience design
- Experience managing an email marketing program
- Experience managing a social network
- Experience with the following platforms would be a plus: Wordpress, SharePoint, Django, KnackHQ, ArcGIS, Mailchimp, GovDelivery, Hootsuite, Google Ads, Google Analytics
- General knowledge of how web code works is helpful
Company Overview