Note: The job is a remote job and is open to candidates in USA. IVIRMA North America is a fertility care and assisted reproduction organization seeking a Digital Marketing Manager to lead its centralized U.S. digital marketing team. The role drives patient acquisition, retention, brand trust, and performance across digital channels while overseeing campaigns, marketing technology, analytics, budgets, and team development.
Responsibilities
- Lead a high-performing digital marketing team responsible for demand generation, content, digital channels, and marketing operations
- Develop and execute a unified digital strategy that drives patient acquisition, retention, and brand trust across paid, organic, and email channels
- Oversee campaign planning, content creation, and funnel optimization through segmentation, retargeting, and A/B testing
- Direct SEO, SEM, social media, website, and CRO initiatives to maximize reach, engagement, and conversion
- Manage the marketing technology stack (CRM, automation, analytics) to ensure seamless integration, data accuracy, and HIPAA compliance
- Partner with cross-functional teams to align digital initiatives with clinical, operational, and business goals
- Establish KPIs, manage budgets, and deliver actionable insights and reporting to optimize performance and ROI
- Leads with urgency—demonstrating decisiveness, proactive anticipation, and a commitment to timely, effective execution
- Maintains focus through clear alignment with patient, brand, and institutional priorities, ensuring clarity in direction and outcomes
- Directs, mentors, and develops a high-performing digital marketing team, providing guidance, accountability, and opportunities for growth across specialized disciplines
- Hires, trains, and equips team members with the tools, resources, and feedback needed for professional excellence and continuous improvement
- Oversees team operations, including scheduling, timesheets, and compliance with company policies, health and safety standards, and labor regulations, ensuring consistency and accountability
Skills
- • 7+ years of progressive experience in digital marketing, with at least 3 years in a leadership role (healthcare or regulated industries strongly preferred)
- • Proven success driving digital lead generation, multi-channel campaigns, and marketing automation
- • Expertise in SEO, SEM, social media advertising, CRM/marketing automation, analytics, and conversion optimization
- • Deep understanding of Salesforce Marketing Cloud, Google Ads, Google Analytics, and related marketing technologies
- • Strong analytical and communication skills; data-driven mindset with creative problem-solving ability
- Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
Benefits
- Medical, Dental, Vision Insurance Options
- Retirement 401K Plan
- Paid Time Off & Paid Holidays
- Company Paid: Life Insurance & Long-Term Disability & AD&D
- Flexible Spending Accounts
- Employee Assistance Program
- Tuition Reimbursement
- Fully remote position
Company Overview