Note: The job is a remote job and is open to candidates in USA. Royal Apparel is a USA-based apparel manufacturer focused on high-quality basics, domestic production, sustainability, and service. The Digital Marketing & Ecommerce Coordinator will support digital marketing and ecommerce growth by managing content publishing, SEO, paid media support, website merchandising, email campaigns, marketplace channels, and performance reporting.
Responsibilities
- Edit and review SEO content, blog copy, and website content
- Publish content across ecommerce and wholesale platforms
- Support GEO/AI visibility efforts and citation building
- Assist with technical SEO implementation
- Track keyword rankings and organic visibility performance
- Monitor search trends, competitor activity, and market opportunities
- Assist with shopping feed optimization
- Support campaign setup, optimization, and weekly creative updates
- Validate conversion tracking
- Maintain reporting dashboards
- Help analyze performance and identify opportunities for improvement
- Support landing page, product page, and category page improvements
- Assist with CTA and offer testing
- Review funnel performance and customer behavior
- Validate GA4 tracking and tag management setup
- Monitor attribution, cross-channel reporting, and data integrity
- Update and manage contact lists
- Proof email creative and audience-specific headlines
- Build email campaigns in templates, apply UTM tracking, test, and deploy sends
- Create and edit product videos
- Locate, edit, and add product photography
- Organize tagged product groups and categories for campaigns
- Add and update styles, colors, sizes, and inventory
- Review approvals and deactivate discontinued items
- Create coupons and update sliders, banners, and popups
- Review affiliate sales performance
- Add and update product information across promo and marketplace channels
- Support EASI product export setup
- Help manage merchandising and reporting for platforms such as Faire, Sage, and ASI
Skills
- Experience (2-5 Years) in digital marketing, ecommerce, merchandising, or a related role
- Familiarity with SEO, paid media support, website content publishing, and analytics
- Strong attention to detail and ability to manage multiple projects
- Strong written communication and organizational skills
- Ability to work effectively both independently and collaboratively
- Experience with ecommerce platforms, CMS tools, email platforms, GA4, and reporting tools is preferred
- An interest in fashion or experience with apparel marketing is a bonus
Benefits
- Full-time position
- Hybrid, remote, or on-site opportunity depending on candidate fit
- Monday through Friday
- Paid vacation
- 401(k)
- Profit Sharing-Company Contribution
- Medical, dental, and vision insurance
- Employee assistance program
- Employee discount
- Year End Bonus
Company Overview