Note: The job is a remote job and is open to candidates in USA. Scott & Jon’s is a fast-growing CPG brand redefining frozen seafood with high-quality, better-for-you single-serve meals. The Digital Marketing & Content Manager will own the brand’s presence across digital consumer touchpoints, including e-commerce, social media, influencer marketing, digital creative, and retailer platforms. The role combines creative strategy, hands-on content production, cross-functional collaboration, and digital marketing execution.
Responsibilities
- Own and continuously improve Scott & Jon’s digital shelf presence across retailer and e-commerce platforms
- Ensure product images, descriptions, nutrition information, claims, and other product content are accurate, compelling, and up to date
- Identify opportunities to enhance product detail pages with secondary imagery, benefit communication, lifestyle content, and other conversion-driving assets
- Manage content syndication platforms and partners, including Syndigo, Nielsen Brandbank, and others as well as direct retailer platforms
- Coordinate digital content needs for new product and retailer launches
- Regularly audit retailer websites for missing, outdated, or incorrect content and proactively resolve issues
- Establish and maintain digital shelf best practices and templates
- Manage the day-to-day execution of Scott & Jon’s organic social media channels (Facebook and Instagram)
- Develop and maintain a social content calendar in partnership with the broader marketing team
- Create, edit, schedule, and publish engaging social content
- Shoot and edit simple, authentic short-form video and product content for social and other digital channels
- Monitor social performance and use results to continually improve the content mix
- Stay current on social and content trends, monitor competition, and identify relevant opportunities for the brand
- Identify influencers and creators who align with the brand and target consumer
- Manage creator outreach, briefs, timelines, approvals, and deliverables
- Track influencer and creator performance and recommend opportunities to optimize the program
- Identify strong user-generated and creator content that can be repurposed across social, paid media, e-commerce, and retailer channels
- Create digital assets for retailer websites, e-commerce, social media, email, paid media, and other digital channels
- Develop product renders and digital imagery using existing packaging artwork and photography
- Create secondary product images that communicate key benefits, ingredients, nutrition, preparation, and other relevant product information
- Create and adapt digital display banners and other advertising assets across retailer and media specifications
- Resize and repurpose existing creative efficiently across platforms and formats
- Leverage AI and emerging creative tools to efficiently develop mockups, concepts, and digital content
- Maintain an organized library of digital assets and ensure teams and partners have access to current materials
- Ensure Scott & Jon’s is represented consistently across retailer sites, social media, digital advertising, and other consumer-facing digital touchpoints
- Partner closely with the Senior Graphic Designer to translate the broader brand identity and creative vision into digital-first executions
- Collaborate with brand marketing on campaigns, product launches, retailer initiatives, and content priorities
- Support Sales and other cross-functional partners with digital assets as needed
- Manage multiple projects and quick-turn requests while maintaining quality and brand consistency
Skills
- 4–7 years of experience in digital marketing, content marketing, social media, e-commerce, brand marketing, or a related field
- Experience creating digital content for consumer-facing brands
- Strong understanding of major social platforms and digital content best practices
- Experience managing social media calendars and publishing content
- Ability to create and edit digital assets independently
- Experience with Adobe Creative Suite, Canva, Figma, or similar creative tools
- Experience creating and editing short-form video content
- Strong project management and organizational skills
- Comfortable interpreting basic performance metrics and using data to optimize content
- Excellent written and verbal communication skills
- Ability to independently manage projects and priorities with limited oversight
- Willingness and ability to move quickly and handle frequent quick-turn requests
- CPG, food & beverage, or other consumer brand experience
- Digital shelf or e-commerce content management experience
- Experience with Syndigo, Nielsen Brandbank, or similar product content syndication platforms
- Experience working with major retailer websites and e-commerce platforms
- Influencer and creator management experience
- Experience creating digital display advertising and retail media assets
- Familiarity with AI-powered creative tools and a willingness to continually experiment with new ways of creating content more efficiently
Company Overview