Note: The job is a remote job and is open to candidates in USA. Travel Leaders Network is a community of travel professionals and a major seller of luxury travel, cruises, and tours. The Digital Growth Analyst will lead data and analytics initiatives supporting digital and website strategy, performance optimization, user experience, A/B testing, paid search, content optimization, and AI-informed growth efforts. The role bridges Marketing, Technology, Creative, external partners, and business stakeholders while translating complex data into actionable insights.
Responsibilities
- Monitor day-to-day website analytics, traffic and performance metrics to identify anomalies, drop-offs, emerging issues as well as spot trends
- Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing and consumer behavior
- Troubleshoot website performance and functionality, collaborating with dev, design, digital through set-up and management of A/B testing
- Guide the team through UI/UX design, create high-fidelity wireframes and prototypes leveraging user data and analytics to inform design choices
- Guide the integration of SEO/AEO/GEO across digital strategies, partnering closely with media, content and technology teams
- Lead Content Optimization strategies on .com to ensure we are attracting quality traffic and leads for our network
- Oversee day-to-day paid search and digital efforts
- Innovate and improve our data strategy
- Stay actively informed about industry changes like AEO, GEO, SGE, multimodal search, structured data and emerging platform capabilities
- Explore practical AI applications for consumer insight analysist, content creation, personalization and workflow efficiency
- Support the team in training our network of advisors both in-person, on webinars, through newsletter communication etc… on how small business owners can better utilize data, understand trends and tap into the everchanging space in .com to keep-up with things like AI, SEO/GEO/AEO, etc.. by providing guidance on how they can integrate these things into their business
- Ability to assist the team across a variety of Social Media Programs such as Creator Circle, Social Lab, Social Share Pro and other social efforts as needed
- Be the leading force in keeping up with changes, trends and other items that may be an issue or opportunity to improve .com performance
Skills
- * Bachelor's Degree in quantitative fields, data science, analytics, marketing, web design, UX/UI
- * 7+ years experience in digital marketing web analytics or related field
- * Exceptional ability to analyze data, identify trends, determine actionable insights
- * Excellent verbal and written communication skills with proven ability to present complex data in clear and persuasive manner to stakeholders at all levels
- * Strong organization skills with ability to manage multiple projects simultaneously in a fast-paced environment
- * Experience with web analytics platforms (Google Analytics/GA4 required, others a plus)
- * Proven experience with A/B/multivariate testing tools and methodology (Optimizely, VWO, Google Optimize successor, etc..)
- * Solid understanding of UX/UI principles and how they effect performance and conversion
- * Knowledge of media buying strategies and tactics including the optimization of paid media spends across various channels
- * Hands-on experience managing Google Ads campaigns
- * Up to 15% travel – domestic and international
- Experience with other paid digital channels (Meta Ads, Programmatic, etc..) is a plus
Benefits
- Choice of two medical plans and two dental plans
- Vision insurance
- Flexible spending accounts (FSAs)
- Company-paid life insurance and AD&D
- Optional additional life insurance and AD&D
- Disability insurance
- Paid parental leave
- Paid time off
- 401k Plan with company match
- Discounted employee travel options
- Access to LinkedIn Learning webinars and courses
- Discounted pet insurance and auto, home, & renters insurance
- This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.
Company Overview