Note: The job is a remote job and is open to candidates in USA. Hexaware is an IT organization delivering technology solutions to clients worldwide. The Digital Analytics Senior Consultant will lead digital analytics implementations, optimize GA4 and GTM environments, develop measurement plans, and ensure accurate web and mobile data collection. The role also partners with business and technical stakeholders to provide recommendations that improve data quality, reporting, and decision-making.
Responsibilities
- Lead digital analytics implementations and ongoing optimization initiatives
- Support and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) environments
- Develop measurement plans, tracking specifications, and data layer requirements
- Implement and validate marketing pixels, event tracking, and analytics solutions
- Support server-side tagging and modern data collection strategies
- Partner with business, marketing, product, and development teams to gather requirements and deliver solutions
- Perform QA and troubleshooting for web and mobile analytics implementations
- Support mobile app measurement and attribution initiatives
- Maintain analytics documentation, technical requirements, and governance materials
- Provide strategic recommendations that improve data quality, reporting, and decision-making
Skills
- 5+ years of experience in Digital Analytics, Marketing Analytics, or Analytics Consulting
- Hands-on experience with Google Analytics 4 (GA4)
- Strong experience with Google Tag Manager (GTM)
- Experience implementing marketing pixels and third-party tracking solutions
- Experience creating tracking plans, data layers, and measurement frameworks
- Strong QA, debugging, and validation skills
- Excellent communication, documentation, and stakeholder management skills
- Experience working directly with business and technical teams
- Experience with server-side tagging
- Experience with mobile analytics and Mobile Measurement Partners (MMPs)
- Familiarity with consent management and privacy-compliant data collection
- Experience evaluating and implementing marketing technology solutions
- Experience with Jira, Confluence, and Agile delivery methodologies
- Previous consulting or client-facing experience
- Remote (U.S.-based preferred)
- Limited travel as required
Benefits
- Excellent health benefits with low-cost employee premium.
- Wide range of voluntary benefits such as Legal, Identity theft and Critical Care Coverage.
- Unlimited training and upskilling opportunities through Udemy and Hexavarsity.
- Excellent growth opportunities and chances to expand skills and advance careers.
- Remote work arrangement.
Company Overview
Company H1B Sponsorship