Note: The job is a remote job and is open to candidates in USA. Trustero builds AI for governance, risk and compliance (GRC) for security, risk and compliance teams. The Demand Generation Marketing Manager will own demand generation end to end, including multi-channel campaigns, webinars, events, lead management systems, marketing technology, funnel reporting, and budget allocation tied to pipeline and revenue.
Responsibilities
- Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting
- Build and run our webinar program and choose, plan and staff industry events, conferences and field events
- Set up lead scoring, routing and follow-up standards so our BDR/SDR team reaches every lead with context and speed
- Create outreach sequences and talk tracks for each campaign and event, with our BDR/SDR team
- Manage the marketing tech stack, including CRM, marketing automation, sales engagement and intent data
- Define MQLs with sales, build funnel dashboards and report on pipeline and cost per opportunity by program
- Own the program budget and move spend to what drives pipeline and revenue
Skills
- Bachelor of Arts degree or equivalent education
- 5+ years in B2B demand generation, including 3+ years at a B2B SaaS company
- A track record of building pipeline, with results you can walk us through
- Hands-on experience with paid digital, email nurture, webinars and in-person events
- Experience building lead scoring, routing and handoff processes with a BDR/SDR team
- Working skill in a CRM and marketing automation platform, such as Salesforce, HubSpot or Marketo
- Comfort with data: you build your own reports and understand attribution
- Clear writing and strong collaboration with sales, product marketing and leadership
- Experience marketing to security, risk, compliance, GRC or IT buyers
- Account-based marketing and intent data tools, such as 6sense, Demandbase or Bombora
- Sales engagement platforms, such as Outreach, Salesloft or Apollo
- Early-stage startup experience building a program from scratch
Company Overview