Note: The job is a remote job and is open to candidates in USA. Better Collective is a leading digital sports media company that uses first-party data and audience solutions to connect sports fans with performance-focused advertisers. The Data & Strategy Operations Specialist will implement and operate the company’s DMP and contextual targeting solutions, build and scale audience segments, and optimize advertising inventory. The role will also support data-driven media sales, FanReach product development, and privacy-compliant data practices.
Responsibilities
- Own the day-to-day operation, maintenance, and optimization of Better Collective’s DMP and contextual targeting solutions
- Act as the primary point of contact with our DMP vendor and the internal go-to expert for audience data capabilities
- Build, analyze, and scale audience segments using first-party, contextual, and partner data
- Profile and segment advertising inventory to ensure scale, brand suitability, and commercial viability
- Collaborate with data providers and aggregators to strengthen and expand our data offering
- Work closely with Sales, RevOps, Media Planning, and Account Management teams to support data-driven media sales
- Help translate data and platform capabilities into clear commercial insights for internal stakeholders
- Support FanReach product development by providing actionable insights and operational feedback
- Ensure data practices align with privacy and compliance standards (GDPR, CCPA, etc.)
Skills
- You've helped implement or operate a DMP, CDP, or audience data solution before, and you're excited by the challenge of taking something from zero to one
- 5+ years of experience working with DMPs, CDPs, or audience data platforms, either at:
- A DMP/vendor
- An agency
- A publisher or brand-side data team
- Hands-on experience implementing or operating data platforms (not just strategy)
- Strong understanding of first-party data, identity resolution, and activation across digital channels
- Experience with contextual targeting and brand suitability frameworks
- Comfortable working independently in a role with no direct reports, owning outcomes end-to-end
- Strong communication skills, able to explain complex data concepts clearly to non-technical audiences
- Organized, proactive, and confident working in environments without historical playbooks
- Sports experience is a plus, curiosity, ownership, and execution mindset are essential
- Experience in sports media, iGaming, or performance advertising
- Global or multi-market experience (US, LATAM, EMEA)
- Familiarity with programmatic, direct sales, and data licensing models
- Experience working with Google Ad Manager (GAM), with a solid understanding of analytics and the ability to apply data insights (e.g., Google Analytics, campaign and performance metrics) to inform strategy and decision-making
Benefits
- Full health benefits (medical, dental, vision)
- Unlimited PTO
- 401(k) with employer match
- Bonus program
- Life & disability insurance
- Extended paid parental leave
- Pet insurance
- Employee Assistance Program with mental health resources
- Collaborative environment with open communication and trust
- Global exposure, working with teams across regions and markets
- Real ownership & impact: your work directly shapes how the brand shows up every day
- Room to grow, with support for learning and new challenges
- Balance & flexibility, whenever possible
- A culture that’s informal, supportive, and fun, with memes, good coffee, and lively Slack channels
- Hybrid office model
Company Overview
Company H1B Sponsorship