Note: The job is a remote job and is open to candidates in USA. NextPath Workforce Solutions is seeking a Senior Data Scientist – Marketing to join a client’s team in a remote direct-hire role. The position focuses on developing and deploying marketing machine learning models, building attribution and measurement frameworks, analyzing key business metrics, and communicating recommendations to stakeholders.
Responsibilities
- Build and deploy marketing machine learning models from start to finish
- Develop attribution and measurement frameworks to optimize marketing ROI and spend
- Partner with data science and marketing leaders to align model development with business goals
- Present insights and recommendations to executive and business stakeholders
- Drive analysis around key metrics such as Total Transaction Value (TTV)
- Own the full lifecycle of model development, from design to deployment and reporting
Skills
- 5+ years of Data Science experience
- 3+ years focused on Marketing Science
- Hands-on experience developing production-ready machine learning models from scratch
- Strong Python and SQL proficiency
- Experience with modern ML frameworks (XGBoost, LightGBM, Scikit-Learn, PyTorch)
- Deep expertise in Marketing Mix Modeling and Attribution Modeling
- Ability to effectively communicate technical findings to business leaders
- Only candidates authorized to work in the US without sponsorship should apply
- Master's degree (preferred)
Benefits
- Remote position
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