Note: The job is a remote job and is open to candidates in USA. H&R Block is hiring a CRM Operations Manager to execute customer lifecycle and promotional marketing campaigns across email and other CRM channels. The role builds, tests, deploys, and monitors customer communications using Salesforce Marketing Cloud and Adobe Journey Optimizer, partnering with strategy, creative, QA, analytics, and technology teams.
Responsibilities
- Build and deploy CRM campaigns using approved templates, modules, and content components in SFMC and AJO
- Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives
- Translate creative assets into production-ready customer communications
- Partner with Email Design Leads to implement email designs accurately across templates and platforms
- Collaborate with Copywriting teams to ensure messaging is implemented correctly
- Work closely with QA to validate functionality, rendering, personalization, and audience targeting before deployment
- Coordinate with GTM teams to support campaign schedules and launch readiness
- Configure audience segments, dynamic content, links, personalization, and tracking parameters
- Partner with Data Management teams to validate audience selections and ensure customer segments are accurately configured and activated for campaign execution
- Conduct end-to-end testing across devices and email clients
- Execute campaign deployments according to established processes and governance standards
- Monitor campaign execution and troubleshoot issues
- Maintain campaign documentation and production schedules
Skills
- Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field
- 5+ years of experience in CRM operations, email marketing, campaign execution, or marketing automation
- Hands-on experience with SFMC, AJO, or similar platforms
- Experience building and executing email campaigns using templates and modular content systems
- Understanding of email marketing best practices and audience segmentation
- Experience collaborating with creative, copywriting, QA, marketing, and technology teams
- Strong attention to detail and ability to manage multiple campaigns
- Knowledge of email rendering, testing methodologies, and QA processes
- Strong organizational, communication, and project management skills
- SFMC, AJO, or related certifications are a plus
Benefits
- Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
- Qualifying associates can participate in the H&R Block Retirement Savings Plan (401(k) Plan)
- Qualifying associates can participate in the Employee Assistance Program
- Qualifying associates can participate in (virtual) fitness center programs
- Qualifying associates can participate in the associate discount program
- Automatic enrollment in Business Travel Accident Insurance
- Associate Tax Prep benefit
- Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan
- Continuous learning
Company Overview