Note: The job is a remote job and is open to candidates in USA. NP Digital is a global award-winning performance marketing agency recognized for its innovative digital marketing strategies. The Content Strategy Lead will guide content strategy and support clients in producing SEO/GEO content, managing editorial calendars, and collaborating with teams to enhance content operations.
Responsibilities
- Creating detailed outlines inclusive of instructions, strategy, and sources for writers to use when drafting content
- Staging blog posts in content management systems
- Editing long-form blog posts on website copy for SEO best practices and against client content briefs for style, tone, voice, etc
- Communicate with a remote team of writers/editors on editing and submission deadlines with little to no oversight from Manager, Content
- Lead competitor research for clients during onboarding, ensuring that content briefs are completed and formatted for the entire accounts team
- Lead content brainstorming/writing pitches, finding content gaps and opportunities to rank in featured SERP boxes, etc
- Lead editorial calendar creation/management — (e.g. once we have the topics approved, slate everything in and double check project timeline dates are correct)
- Assist with creating monthly content reports for client campaigns, using tools such as Google Analytics, Buzzsumo, SEMRush, and more
- Bring new ideas to the table about how to improve our internal production process
- Collaborate with SEO Strategist and Client Services on strategic campaign shifts/initiatives with little oversight from Manager, Content
- Assist with research, planning and pitching of publishers for backlinks & promotional efforts when new content is created
- Assist with strategizing, composing, and reporting on email content and campaigns
Skills
- Bachelor's degree in marketing, communications or relevant field
- 3-5 years' experience with leading marketing/content campaigns in the digital marketing and(or) technology industry in a high-paced, rapid growth environment (agency experience preferred)
- Experience with Wordpress and other blog formats such as Django and Shopify, understanding how to upload, edit and schedule blog posts
- 1-2 years of editing experience, including the ability to self-edit. A keen eye for detail when it comes to AP style editing, as well as the ability to edit for style and tone according to different client content briefs
- Good understanding of the entire sales funnel and how content plays into each part of the customer journey
- Experience strategizing and executing email marketing campaigns
- Ability to easily delegate parts of content production to Content Specialists and Interns
- Keen understanding of project management, and ability to time manage and prioritize day-to-day work in an effective manner
- A strong foundation of SEO best practices, and an ability to demonstrate how your efforts have contributed to increased SEO value from a content perspective
- Excellent organization skills and ability to hit multiple deadlines in a fast-paced environment
- Ability to take a results-driven approach to content creation, and not afraid to take chances/suggest new tactics
- Desire to work in fast paced, high growth, startup environment
- Deeply understand client personas and develop content strategies to move the needle
- Experience using SEO tools such as Ahrefs, SEMRush, BuzzSumo, UberSuggest, Brightedge and more in ideation of content
Benefits
- National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
- Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
- Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
- Vision and dental coverage
- Employer-paid short-term disability and life and AD&D insurance
- Employer-paid premium subscription to the Calm app
- Employer-paid virtual healthcare support through First Stop Health
- Voluntary pet insurance for your furry family members
- Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
- New hire technology stipend to set up home office
- Employer-sponsored 401(k) retirement with Roth option
Company Overview