Note: The job is a remote job and is open to candidates in USA. Dragonfruit is a creative media company that helps important ideas reach wider audiences through YouTube content, production expertise, and AI-powered systems. The Content Strategist will develop channel strategies, research high-performing content, analyze performance data, and guide video ideation and title and thumbnail packaging. The role also includes running post-publication A/B tests to refine future content decisions.
Responsibilities
- Run channel audits: assess client channels for performance patterns, gaps, and untapped opportunity
- Conduct outlier video research: identify breakout videos, formats, and angles across the wider platform and adjacent niches
- Build channel content strategy: shape the direction of each channel's slate rather than treating videos as one-offs
- Contribute to ideation: bring video concepts to the team, grounded in what the research supports
- Perform competitor analysis: track what comparable channels are doing and where the whitespace is
- Analyze performance data: use view, retention, and CTR data to continuously refine ongoing channel strategy
- Own title and thumbnail strategy: develop packaging recommendations informed by outlier research and audience behavior
- Run A/B tests after publish: test titles and thumbnails post-launch, then feed the results back into future packaging decisions
Skills
- Comfortable pulling and interpreting view, retention, and CTR data, and drawing conclusions from it that hold up
- Fluent in outlier research tools such as viewstats, 1 of 10, or similar, and current on how the platform is shifting
- Able to translate research into specific concept and packaging recommendations rather than general observations
- Strong instincts for what makes a title and thumbnail work, and why one version beats another
- Clear, concise communicator who can make a case to creative partners with the reasoning visible
- Highly organized, able to hold several client channels in progress at once without losing the thread on any of them
- Genuine interest in educational and purpose-driven content, and in the audiences it reaches
- YouTube-native strategist with a data-driven approach, ideally with experience supporting or growing multiple channels at once
Benefits
- Fully remote, any timezone ok (North America preferred)
Company Overview