Note: The job is a remote job and is open to candidates in USA. Creative Circle is recruiting a Content Strategist for a retail client on a 5-month contract with potential for extension. The role will drive content strategy enablement by developing frameworks, insights, tools, strategic guidance, creative briefs, and audience-focused storytelling approaches across owned channels. The strategist will also monitor trends, benchmark industry practices, lead strategic planning, and build team capabilities through workshops and coaching.
Responsibilities
- Build scalable frameworks, tools, and best practices for audience strategy, insights, narrative development, channel planning, and creative briefing
- Develop strategic POVs and roadmaps aligned to business goals, audience needs, and emerging storytelling opportunities
- Maintain a knowledge base of research, frameworks, case studies, and learnings
- Monitor cultural trends, audience behavior, competitors, channels, and platforms
- Benchmark leading brands, publishers, and creators to identify evolving storytelling practices
- Produce trend reports and actionable recommendations for Walmart's communications strategy
- Partner on high-priority initiatives to sharpen audience insights, objectives, and creative direction
- Lead development of strategic briefs for enterprise-level storytelling efforts
- Ensure strategies align business and reputational goals with audience needs and cultural relevance
- Facilitate workshops, training sessions, and strategic critiques
- Coach strategists on research, insights, briefing, and strategic recommendations
- Introduce new planning methods, frameworks, and industry best practices
Skills
- A minimum of 8 years of content strategy experience
- Deep expertise in brand strategy, communications planning, editorial/content strategy, or related fields
- Strong research, analysis, and synthesis capabilities
- Proven experience creating impactful creative briefs
- Systems thinker who can build scalable processes and frameworks
- Excellent storytelling, presentation, and communication skills
- Experience facilitating workshops and developing team capabilities
- Strong understanding of media trends, audience behavior, content platforms, and owned-channel strategy
Benefits
- Remote work arrangement
Company Overview