Note: The job is a remote job and is open to candidates in USA. Yes& is an agency seeking a Content Strategist to shape and execute content for clients across search engines, AI tools, and audience channels. The role develops content strategies and roadmaps, optimizes briefs and content for SEO/AEO/GEO, maintains governance frameworks, analyzes performance, and collaborates with cross-functional teams.
Responsibilities
- Develop content strategies and roadmaps for client accounts, aligning content to business goals, audience needs, and brand voice
- Write, edit, and optimize content briefs, ensuring deliverables are clear, SEO-informed, and grounded in audience insight
- Conduct keyword and prompt research and apply SEO, AEO and GEO best practices to improve organic visibility and search performance
- Help build and maintain content governance frameworks — information architecture, taxonomies, content ecosystem audits, and governance models — to keep client digital marketing content consistent and current
- Analyze content performance using SEO/AEO/GEO and analytics tools, translating data into clear recommendations for what to create, update, or retire
- Collaborate with user experience strategists, developers, writers, and account leads to keep content organized and on schedule
- Stay current on SEO, content design, and AI search trends and help bring new thinking into client work
Skills
- 2–4 years of experience in content strategy, content marketing, SEO, or a closely related role (agency experience a plus)
- Clear grounding in SEO fundamentals — keyword research, on-page optimization, content performance analysis. Experience with AEO and GEO is a plus, but not a requirement
- Experience contributing to or maintaining content strategy practices (governance models, editorial standards, content audits, digital copywriting)
- Strong writing, editing, and organizational skills, with an eye for both strategic structure and line-level clarity
- Comfort working with content management systems (e.g. Drupal, WordPress) and SEO/analytics tools (e.g., Google Analytics, Search Console, Semrush, or similar)
- Ability to juggle multiple clients and projects, with strong attention to detail and deadlines
- A collaborative, curious mindset — someone who wants to learn and grow into a senior strategist role
- Exposure to Salesforce or another CRM platform (e.g., Marketing Cloud, HubSpot) — certifications a plus
- Familiarity with AI search tools and how they're changing content discoverability (AI Overviews, ChatGPT, Perplexity, etc.)
- Experience with content taxonomy, tagging, or personalization strategies within a CMS or CRM environment
Benefits
- Remote work arrangement
Company Overview