Note: The job is a remote job and is open to candidates in USA. Breezeway provides a property operations and experience platform for short-term rental managers and hospitality operators. The Content & SEO Operations Specialist will grow organic search as a revenue channel by managing technical SEO, content operations, keyword strategy, link building, and revenue attribution. The role works with demand generation, content, copywriting, development, and HubSpot teams to maintain site health and scale content production.
Responsibilities
- Own the internal link structure across the website and blog
- Implement and maintain the hub-and-spoke cluster architecture across all core topic areas
- Manage 301 redirects, canonical tags, and URL strategy
- Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)
- Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors
- Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task
- Work with dev and HubSpot to implement fixes and verify resolution
- Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)
- Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)
- Manage outreach for comparison and alternative pages
- Monitor referring domains and disavow toxic backlinks
- Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute against them, you own the optimization layer
- Manage the content calendar and prioritization pipeline
- Review and publish content, ensuring every piece meets on-page requirements before going live
- Oversee content refresh cycles
- Map and improve the current content production workflow in AirOps and make recommendations on how to scale it
- Maintain and update the keyword map across all topic clusters using Ahrefs
- Track competitor movements on target keywords
- Run quarterly content gap analyses and update the content queue accordingly
- Continuously identify top-of-funnel opportunities beyond our core head keywords — long-tail, adjacent queries, and emerging search patterns
- Set up and maintain Ahrefs rank tracker for Share of Voice KPI reporting
- Own GA4 conversion goal setup and maintenance
Skills
- At least 2 years in SEO, content operations, or a combined digital marketing role
- Hands-on experience with Ahrefs or SEMrush or equivalent (mandatory)
- Comfortable in HubSpot CMS — publishing, managing blog posts, custom modules
- Ability to read data and make prioritization decisions independently
- + You think in systems, not tasks — you want to build something that compounds
- + You're comfortable owning a channel with revenue targets, not just traffic metrics
- + You can communicate data clearly to non-technical stakeholders
- + You're proactive about verification — you don't ship something without checking the source
- We currently hire only in the following states and countries
- **Countries:** US and Spain
- **United States:** Arizona, Arkansas, California, Connecticut, Florida, Georgia, Idaho, Illinois, Maine, Massachusetts, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin
- Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling
- Experience with Clearscope, Surfer SEO, or Frase
- Familiarity with AirOps or similar AI content workflow tools
Benefits
- Remote-first company
Company Overview