Note: The job is a remote job and is open to candidates in USA. RockED is reinventing professional development for the retail automotive industry through engaging, app-based microlearning. The Content Manager owns assigned client content from discovery through launch and ongoing optimization, leading learning strategy, instructional design, production coordination, quality assurance, and client delivery.
Responsibilities
- Serve as the primary content contact for assigned clients, accounts, and projects, building trusted relationships and a clear, responsive client experience
- Lead content engagements from discovery and kickoff through development, review, approval, launch, and ongoing optimization
- Develop a strong understanding of each client’s business, audience, brand, subject matter, performance goals, and learning needs
- Guide clients toward the right content strategy, format, sequence, level of interactivity, and measurement approach
- Set and manage expectations for scope, deliverables, timelines, review cycles, responsibilities, approvals, and next steps
- Communicate progress, decisions, risks, and changes proactively; make informed day-to-day content decisions and escalate material scope, budget, timeline, or strategic issues when needed
- Maintain continuity across the client relationship and identify opportunities to refresh, improve, expand, or streamline content
- Conduct learning-needs analysis with clients, subject-matter experts, and internal stakeholders to define the audience, performance need, measurable learning objectives, requirements, and recommended solution
- Research and validate relevant, actionable automotive and industry practices in partnership with subject-matter experts
- Translate complex or incomplete information into clear content plans, learning journeys, scripts, storyboards, assessments, and digital learning experiences
- Apply adult learning principles, learning science, and instructional design approaches such as ADDIE or SAM based on project needs
- Develop, build, edit, and review microlearning, interactive learning, certifications, video scripts, assessments, and other digital learning content, including hands-on development in Articulate 360 when required
- Design realistic practice activities, branched scenarios, role-play experiences, reinforcement, assessments, and knowledge checks aligned with learning objectives
- Determine the appropriate mix of video, graphics, written content, interaction, practice, and assessment
- Ensure learning experiences are clear, concise, engaging, accurate, accessible, learner-centered, and aligned with the client’s brand and goals
- Own the content workstream and day-to-day delivery of assigned projects, including project plans, milestones, dependencies, review cycles, revision rounds, approvals, and delivery dates
- Coordinate the people, resources, and inputs required across instructional design, writing, subject-matter expertise, talent, video production, editing, graphics, interactive development, platform deployment, and client review
- Provide contributors with clear briefs, source materials, assets, decisions, feedback, and approvals before work begins
- Track deliverables, identify blockers early, and drive follow-through across internal teams, external partners, and clients
- Consolidate client and internal feedback into clear, prioritized, actionable direction
- Collaborate with creative and production teams to translate learning objectives and scripts into effective video and multimedia experiences
- Prepare for and support video shoots as needed, including script preparation, content continuity, talent or interview preparation, and learning-quality review
- Review video and multimedia content for accuracy, pacing, engagement, visual clarity, brand alignment, and instructional effectiveness
- Partner with Content Operations and Project Management to ensure work is appropriately scoped, resourced, tracked, and delivered efficiently
- Support final delivery, platform handoff, launch readiness, documentation, and post-launch follow-up
- Maintain a high quality bar across both the final learning experience and the complete client experience
- Ensure deliverables meet the approved strategy, learning objectives, creative direction, brand standards, timeline, and scope
- Conduct thorough reviews and quality assurance checks to ensure training materials meet established standards and specifications
- Identify out-of-scope requests and coordinate evaluation, tradeoffs, and next steps before additional work begins
- Balance client needs with learner value, quality, available resources, production realities, cost, timing, and scalable processes
- Evaluate learning effectiveness using assessments, learner feedback, engagement data, and available performance measures
- Use client, learner, and delivery insights to improve current content and inform future solutions
- Identify recurring issues and opportunities to strengthen RockED’s content standards, templates, workflows, and quality-control practices
Skills
- Bachelor's degree in Instructional Design, Education, Learning Sciences, or a related field; or an equivalent combination of education and practical experience
- 5–8+ years of experience in instructional design, digital learning, content development, curriculum development, client content delivery, or a related field
- Demonstrated experience owning client-facing learning or content projects from discovery through launch
- Proficiency with Articulate 360, including Rise and/or Storyline, and the ability to independently build, edit, review, and quality-check digital learning experiences
- Strong knowledge of adult learning principles, learning science, instructional design, microlearning, assessments, and multimedia learning
- Experience conducting learning-needs analysis and defining measurable learning objectives
- Excellent writing, editing, facilitation, presentation, and verbal communication skills, including the ability to translate complex concepts into clear, engaging content
- Strong project ownership skills, including planning, prioritization, dependency management, feedback management, and consistent deadline execution
- Strong client and stakeholder-management skills, sound judgment, adaptability, and attention to detail
- Experience collaborating with multidisciplinary teams, subject-matter experts, and external partners in a fast-moving environment
- Experience with digital learning platforms, LMS or LXP environments, collaborative content systems, and project-management tools
- Knowledge of retail automotive sales, service, finance and insurance, dealership operations, or related automotive best practices
- Experience with the Kirkpatrick Model and scenario-based, branched, role-play, or practice-oriented learning
- Familiarity with Adobe Creative Cloud tools, Captivate, Figma, Canva, SCORM, xAPI, digital accessibility standards, or comparable learning technologies
- Experience with AI-assisted content creation, avatar or synthetic-media tools, and emerging learning technologies
- Familiarity with video production, post-production, motion graphics, and multimedia review workflows; professional editing or design expertise is not required
- Experience in edtech, consumer learning, SaaS, automotive retail, or another client-driven digital-content environment
Company Overview