Note: The job is a remote job and is open to candidates in USA. Albiware is a cloud-based platform empowering restoration contractors with innovative technology. They are seeking a Content Manager to drive qualified traffic and sales through effective content marketing initiatives across various digital platforms.
Responsibilities
- Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts)
- Interviewing internal subject-matter experts for content
- Company email marketing efforts, including newsletters and automated workflows
- Ownership of all analytics and reporting for content marketing efforts
- Search engine optimization (SEO) efforts for website and content
- Social media for community engagement and long-term content promotion
- Premium content production, including ebooks, white papers, webinars, etc
- Creating landing pages and conversion opportunities for lead generation
- General website updates and enhancements, e.g., new pages and calls-to-action placement
- Professional development and continued education in relevant areas (e.g., HubSpot certifications)
Skills
- Bachelor's degree in English, journalism, public relations, or related communications field. Equivalent experience is also accepted
- Impeccable writing and editorial skills, with an outstanding command of the English language
- An understanding of common editorial style guides, e.g., AP Style, Chicago Manual of Style, etc
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it
- Clear articulation of the business goal behind the creation of a piece (or series) of content
- Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns
- Familiarity with principles of marketing
- Incredible people skills
- Needs to be continually learning the latest platforms, technology tools, and marketing solutions through partnerships
- Able to screen out sales pitches and look for the relevant brand and customer story
- Training as a print or broadcast journalist is a bonus
- A passion for new technology tools and usage of those tools within your own blogs and social media outreach
Company Overview