Note: The job is a remote job and is open to candidates in USA. 360 Technology is seeking a Digital Strategist, Content Strategy to join its Digital Performance Strategy team. The role advises B2B and B2C customers on content strategy, personalization, user experience, content operations, migration planning, tagging strategies, and Adobe platform initiatives while engaging stakeholders across organizational levels.
Responsibilities
- Possess an informed vision for effective content organizations – people, process, and governance – to help Adobe’s customers align their teams toward business objectives, and recommend roadmaps and component programs to accomplish that vision
- With the UX team, drive discovery, research, and analysis for the role content plays in the overall user experience, identifying and supplying prescriptive design recommendations to improve and deliver value to the customer
- Develop strategies and experiences in the following functional areas: content marketing, channel strategy, content assessment, content development and syndication, content operations and velocity, componentizing content and optimizing sites, content creation and asset storage processes
- Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership
- Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership
- Have a strong executive presence and interpersonal skills, with ability to engage and inspire senior executives
- Ability to negotiate quickly through technical or other challenges during development, in deep partnership with our cross-functional AEM technical team
- Be a thought leader and educator on cross-functional teams, delivering clear, effective guidance, with a focus on customer value delivery
- Demonstrated ability to work effectively as a contractor inside of cross-functional teams where individual has also been required to be client-facing
Skills
- Relevant BA/BS degree in a related field or 6+ years of progressive experience in content strategy and content production
- Work experience in a digital agency, strategy consulting organization, content-or ecommerce-focused organization, marketing department, or leading technology company
- Strong proficiency in AEM and content management tools and workflows
- In-depth experience within Adobe Creative Cloud or comparable User Experience Tools, Adobe Marketing Cloud experience is a plus
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