Note: The job is a remote job and is open to candidates in USA. Growth is an award-winning HubSpot Elite Partner that helps companies with growing pains by aligning sales, marketing, service, and operations through HubSpot and integrated technologies. The Content & Demand Generation Manager will own and operate the entire marketing engine, focusing on building and scaling the Growth brand while developing strategies to drive inbound demand through various channels.
Responsibilities
- Own the monthly content plan aligned to revenue priorities
- Write or oversee high-quality long-form content: blogs, guides, playbooks, case studies
- Convert long-form content into micro-content (LinkedIn, video clips, partner channels)
- Serve as an active face of Growth — posting, commenting, and engaging in the ecosystem
- Collaborate closely with the CEO and team to amplify strategic insights and narratives
- Build and manage HubSpot Marketing Hub Enterprise workflows, segmentation, custom objects, behavioral triggers, and attribution
- Launch re-engagement campaigns, intent-driven nurtures, and cross-sell/upsell automation
- Analyze keyword trends, organic performance, buyer behavior, and conversion data — then apply improvements
- Support GTM events, webinars, and partner initiatives with cohesive content and distribution
- Manage freelancers or content partners to scale output efficiently
- Ensure the brand voice, messaging, and visual identity are consistent across all channels
Skills
- Deep, hands-on mastery of HubSpot Marketing Hub Enterprise — including advanced workflows, custom objects, UTM strategy, attribution reporting, automation strategy, segmentation, and multi-channel campaigns
- 4+ years in content marketing, growth marketing, or demand gen
- Strong writing skills: SEO-driven content + conversion copywriting
- Strong online presence — socially active, comfortable being visible, and excited about representing the brand
- Data-literate with experience using analytics to drive decisions
- Highly organized, driven, and operates with 'I'm all in' energy
- Deep understanding of the HubSpot ecosystem or RevOps space is a major advantage
Company Overview