Note: The job is a remote job and is open to candidates in USA. GE HealthCare’s Advanced Imaging Solutions portfolio is transforming healthcare through intelligent imaging, AI-enabled technologies, and connected care pathways. The Content Creator role develops and guides high-quality content, shapes messaging and storytelling, and ensures creative work aligns with business objectives, brand standards, and compliance requirements. The role also provides creative direction, partners cross-functionally, and drives innovation through emerging technologies and continuous improvement.
Responsibilities
- Develop compelling narratives that translate complex healthcare technologies into clear customer value
- Partner with Marketing, Product Marketing, Commercial, Clinical, and Corporate Communications teams to build integrated campaign strategies
- Guide content architecture across the customer journey—from awareness through advocacy
- Ensure messaging reflects customer insights, business priorities, and clinical relevance
- Establish creative standards and review processes that ensure high-quality deliverables
- Provide creative direction and coaching to designers, copywriters, agencies, and production teams
- Conduct creative reviews and maintain consistency across global campaigns
- Champion continuous improvement in storytelling, visual design, and customer experience
- Partner closely with:
- Marketing Leaders
- Product Marketing
- Commercial Teams
- Clinical Marketing
- Brand & Communications
- Project Management
- External Agency Partners
- Legal & Regulatory
- Act as a trusted creative advisor to business stakeholders
- Stay current on healthcare marketing trends, emerging technologies, and creative best practices
- Introduce new approaches to storytelling, content creation, and customer engagement
- Evaluate creative performance and recommend improvements based on data and customer feedback
- Foster a culture of experimentation, curiosity, and innovation
Skills
- 6-8+ years of experience in creative leadership, content development or integrated marketing
- Demonstrated experience leading enterprise-level creative campaigns
- Exceptional storytelling, messaging, and creative direction skills
- Strong understanding of digital marketing, branding, customer experience, and campaign development
- Excellent presentation and executive communication skills
- Ability to influence without direct authority across matrixed organizations
- Experience in healthcare, medical technology, pharmaceutical, or life sciences industries
- Experience working within an internal creative agency or integrated marketing organization
- Familiarity with Adobe Creative Cloud, Workfront, Digital Asset Management (DAM) platforms, and collaborative creative workflows
- Knowledge of healthcare regulatory and compliance requirements
Benefits
- Medical, dental, vision
- Paid time off
- A 401(k) plan with employee and company contribution opportunities
- Life, disability, and accident insurance
- Tuition reimbursement
- Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
- Professional development
- Great work environment
Company Overview