Note: The job is a remote job and is open to candidates in USA. New_ Public is a nonprofit product studio reimagining social media by building healthy digital public spaces and local online communities through its Roundabout initiative. The Content & Community Lead will own content and audience strategy, run experiments, support newsletter and platform growth, and train and assist local stewards across content, community engagement, operations, and launches.
Responsibilities
- Collaborate with the Roundabout team and local stewards to design a content strategy that empowers stewards to deliver what users would find "indispensable" as local content, serving the newsletter, core platform and other content surfaces
- Use qualitative research and analytics to sharpen our understanding of priority audiences, identify what's working, and decide where to invest next
- Design and run content experiments to improve user acquisition, engagement, retention, and conversion across all surfaces
- Develop shared format and voice guidelines that keep content coherent across surfaces, while lifting up local steward perspective and personality
- Partner with marketing to align acquisition targets/funnel with audience strategy and bring content into that process
- Design repeatable listening and engagement tactics to help stewards understand and act upon community needs
- Coach and support stewards in writing and curating content, which includes feedback on post/newsletter drafts, format guidance, and publishing cadence
- Provide hands-on support planning, writing, editing and/or copyediting content directly when needed
- Develop guides, templates, editorial standards and policies, and any other training or reference materials for stewards
- Turn analytics into clear, actionable guidance stewards can apply
- Spot ways to automate or simplify recurring production tasks, freeing stewards to focus on original local content and community building
- Run regular workshops and skill-building sessions for stewards
- Operate as a jack-of-all-trades support for our stewards that extends beyond audience strategy, including user moderation, product operations, partner relationships, event planning, new community launches, marketing and other needs as they arise
- Work with product, community, and marketing to evolve the newsletter and other new content surfaces as growth channels
- Provide operational support, which includes scheduling and sending posts/newsletters, managing listservs and other administrative support
- Represent stewards' perspective in internal product and strategy conversations, and represent the audience's and Roundabout's interests in conversations with stewards
Skills
- Direct experience driving outcomes by designing, executing, and learning from content experiments
- Experience building, editing, or growing a newsletter or social-media product, ideally local or community-focused
- A track record using data and qualitative research to shape strategy
- A strong editorial, curatorial, and creative eye — writing, editing, proofreading, and format/structure design — grounded in audience development
- Strong training and facilitation skills — you can design and lead an effective, participatory online workshop for a group of 5 or a group of 25
- Experience building feedback loops and developing other participatory mechanisms that encourage active member participation
- Comfort operating across multiple distinct communities at once, each with its own voice and needs
- Strategic, operational, and entrepreneurial — a systems thinker who builds repeatable models that scale beyond one community
- Hypothesis → test → learn by instinct, with an accessible, friendly way of giving feedback to volunteer stewards
- Works well with team members across many disciplines, with no ego around doing projects both small and large
- Coaching or managing non-professional/volunteer contributors
- Online community moderation and management
- Engagement or community-based journalism
- Social media management
- Previous start-up experience
Benefits
- Fully remote
- Candidates will receive a $150 Tango gift-card for completing this assignment.
- Potential to extend to a regular, full-time position.
- Inclusive, respectful workplace
Company Overview