Note: The job is a remote job and is open to candidates in USA. PureFlow is an emergency preparedness brand experiencing rapid growth and international expansion. The Chief Operating Officer will run the company day to day alongside another Operations Officer, owning operational systems, AI automation, compliance, supply chain, finance, risk, hiring, tooling, growth, and retention infrastructure.
Responsibilities
- Systems & AI — the part we care about most Every process in this company should end up as a system, and every system should get faster every quarter. You're constantly building new ones: onboarding flows, reporting pipelines, approval chains, inventory alerts, support triage, agency scorecards. Then you're constantly replacing them with better ones. We expect you to be hunting new AI tools weekly, testing them properly instead of collecting subscriptions, and automating work that currently costs us human hours — reporting, data pulls, compliance checks, first-pass screening, anything repeatable. Talk to team heads about what they'd automate if they could, then go build it. If we're doing something manually a year from now that could have been automated today, that's on you. Staying ahead of the curve here isn't a nice-to-have, it's a core part of the job
- Legal & compliance Product documentation and claims for every existing and new SKU, sourced from suppliers and cleared with our legal team. Third-party batch testing. Meta and platform compliance. Product liability, general liability and D&O insurance. Sales tax nexus in the US and VAT in the EU/UK. GDPR/CCPA and privacy. IP and trademark registration ahead of Amazon and international
- Supply chain & inventory Demand forecasting, reorder points, stockout prevention, deadstock. US 3PL expansion and shipping optimization. Supplier redundancy — dual-sourcing our top SKUs. Returns and reverse logistics: RMA process, return rate by SKU, refund fraud
- Cash & finance Weekly and monthly P&L with the legal/finance team. Separately: cash flow forecasting, working capital, inventory financing, supplier payment terms. Annual budget, quarterly targets, scenario planning — the thing we plan against, not just report on
- Risk & continuity Payment processor redundancy and merchant account health — brands die when a processor drops them with no backup. Ad account and business asset resilience: backup BMs, pixel access, agency accounts, a documented plan for a Friday-night ban. Fraud and abuse: order fraud, promo stacking, affiliate fraud. Crisis playbooks for recall, viral complaint, supplier blowup, processor freeze
- Team & hiring Own hiring: job posts, screening, candidate calls for company fit. Final call comes to me. Build contract templates per role with legal. Own onboarding, app access, SOPs, and the knowledge base — institutional memory lives in a system, not in DMs. Build and hold monthly KPI reviews with team heads, report performance to me, and bring me the plan when a number is off. Full-cycle performance management, reviews included
- Apps & tooling Find, vet and own every app the team runs on — chargeback tools, support, analytics, forecasting. Correct integration, no bloat, no silent monthly fees for things nobody uses. Sometimes I'll tell you what we need; you set it up properly
- Growth & expansion Omnichannel beyond Meta — Google, AppLovin, native. Source agency options or build in-house, bring me the pros and cons, then execute the decision. Country expansion plans: what team we need, what it costs, in what order
- Store & retention as infrastructure Site uptime, page speed, app bloat, dev management, CRO coordination. Email/SMS list health, deliverability and domain reputation, churn and LTV as operational metrics. Hold every agency — email, creative, media — accountable to the KPIs I set
- Plus the two that quietly cost the most when nobody owns them: a contract and renewal register for every vendor, and metrics discipline on chargeback rate, delivery accuracy, hit rate and processor health, with a plan on my desk before a number becomes a problem
Skills
- 3+ years running operations at a DTC e-commerce brand doing real volume — you've handled a 3PL, a supplier and a chargeback dispute personally, not supervised someone who did
- You've built systems that outlived you: SOPs, dashboards, onboarding docs people actually use
- You build with AI, not just chat with it. You've automated real workflows and can show us what you replaced and what it saved
- Financially literate
- Comfortable with legal and compliance work — you read the document instead of forwarding it
- You work well beside a peer, not just above or below one. Split ownership means constant handoffs and zero ego about who gets credit
- Native or near-native English, working overlap with US hours
- Registered sole proprietorship or company able to invoice — this is a contract position
- Full-time and exclusive. One brand, no side clients
- You chase problems down instead of escalating them upward
Benefits
- Referral bonus: we’ll pay $[1,000] once the referred person is hired and onboarded.
Company Overview