Note: The job is a remote job and is open to candidates in USA. OrthoSynetics provides service offerings for healthcare organizations and practices, including through PatientPath. The Lead Development Representative identifies, engages, and qualifies prospective clients, executes outbound and inbound lead-development activities, and nurtures prospects through the early sales process. The role focuses on generating qualified meetings, creating sales opportunities, and supporting pipeline growth.
Responsibilities
- Identify and research prospective healthcare organizations, practices, and decision-makers that align with company growth objectives
- Execute outbound prospecting efforts through phone calls, email campaigns, LinkedIn outreach, and other communication channels
- Build and maintain target account lists for strategic growth initiatives and new verticals
- Generate qualified appointments and discovery meetings for sales leadership
- Engage inbound and outbound leads to assess fit, interest, needs, and buying readiness
- Conduct initial discovery conversations and document findings within the CRM
- Qualify leads against established criteria and route opportunities to the appropriate sales team member
- Maintain consistent follow-up activities to nurture prospects until sales-ready
- Maintain accurate and up-to-date records of all prospect interactions and activities in Hubspot CRM
- Track lead progression through the sales funnel and ensure timely follow-up
- Support pipeline reporting and forecasting activities
- Identify trends and provide feedback to improve lead quality and conversion rates
Skills
- Bachelor's degree preferred or equivalent business development experience
- 2+ years of experience in lead generation, business development, inside sales, or a related role
- Strong verbal and written communication skills
- Ability to confidently engage executives, practice owners, and healthcare leaders
- Experience with CRM platforms and sales engagement tools
- Strong organizational skills with the ability to manage multiple priorities
- Self-motivated, results-oriented, and comfortable working in a fast-paced environment
- Outbound activity volume (calls, emails, LinkedIn outreach)
- Lead response time
- Qualified meetings scheduled
- Sales opportunities created
- Meeting to close conversion rate
- Revenue influenced by sourced opportunities
- The ideal candidate is highly motivated, persistent, and energized by creating new opportunities
- They are comfortable initiating conversations, skilled at uncovering prospects' needs, and committed to helping drive company growth through strong, consistent outreach
Company Overview