Note: The job is a remote job and is open to candidates in USA. Olight is committed to providing high-quality lighting solutions for outdoor enthusiasts and professionals. The Business Development Key Account Manager will develop U.S. offline distribution channels, manage key customer relationships, execute marketing and brand promotion activities, conduct market and competitor research, and report business performance to headquarters.
Responsibilities
- Key Account Development & Channel Construction (Core Duty)
- Develop and expand offline distribution channels across the United States, including outdoor retailers, tactical shops, sporting goods dealers and outdoor event organizers
- Target and develop B-end customers such as channel key accounts, regional distributors, trading companies, outdoor purchasers, chain sport and outdoor stores, tactical shops, sporting goods dealers and outdoor event operators
- Explore high-quality cooperative resources, build a stable offline sales channel system, and complete customer development, signing and sales performance targets assigned by the headquarters
- Customer Maintenance & Full-process Business Follow-up
- Manage the full business cycle of new customer cooperation, including business negotiation, demand communication, solution docking, quotation negotiation, contract signing and sample testing follow-up
- Maintain long-term relationships with existing key clients, conduct regular return visits, collect customer demands, product feedback and after-sales problems
- Cooperate with internal teams to solve delivery, product and after-sales issues, improve customer repurchase rate and loyalty, and establish long-term strategic cooperative partnerships
- Execute Headquarters Marketing & Brand Promotion Arrangements
- Fully comply with the overall business plans and work arrangements of Olight China Headquarters to implement all market expansion tasks
- Conduct on-site client visits, business negotiations and offline customer development
- Take charge of the pre-exhibition preparation, on-site customer reception, business opportunity collection and post-exhibition conversion follow-up for domestic and overseas industry exhibitions (Outdoor Retailer, Shot Show etc.)
- Complete exhibition reviews, customer ledger sorting and business opportunity summary and reporting on a regular basis
- Market Research & Competitor Analysis
- Based on professional industry experience, conduct in-depth research on market trends, channel models, end-customer demands, and competitor pricing and product advantages within the outdoor living, tactical shop, and recreational equipment supporting industries
- Deliver regular market analysis reports and channel development reviews to provide reliable decision-making support for headquarters product optimization, pricing strategy, channel layout and market promotion
- Business Data Review & Regular Work Reporting
- Establish standardized customer files, development ledgers and business opportunity follow-up records
- Regularly report customer development progress, performance completion status, market problems and optimization suggestions to the headquarters
- Collaborate efficiently with various departments of the headquarters to promote project implementation, order delivery and channel empowerment, and ensure a closed-loop business operation
Skills
- Proven experience in B2B channel development, preferably with exposure to outdoor, tactical, camping, lighting or consumer hardware industry serving the US market, with clear understanding of industrial channel operation and B-end customer development logic
- Proficient in oral and written English; multilingual capabilities are a plus. Able to communicate smoothly with global customers and cooperate with Chinese headquarters teams efficiently
- Possess independent business development capabilities, with rich experience in B-end key account negotiation, development and maintenance
- Strong market acumen, able to accurately capture industry trends, customer demands and market opportunities
- Good execution and teamwork awareness, able to strictly follow the unified arrangement of Olight China Headquarters to complete business tasks and market expansion work
- Willing to take nationwide business travel, adaptable to exhibition business and on-site customer visit work
- Result-oriented, with strong pressure resistance, communication skills and problem-solving capabilities
- Bachelor's degree or above; relevant Outdoor sales / marketing working experience is prioritized
- Familiar with domestic and overseas hardware industry exhibitions, channel sales models and industrial client procurement habits is highly preferred
- Candidates with existing US outdoor industry exhibitions (SHOT Show, Outdoor Retailer etc.) resources are highly preferred
Company Overview