Note: The job is a remote job and is open to candidates in USA. Ookla is a global leader in connectivity intelligence, providing network and connectivity insights through data and industry expertise. The Brand Licensing Program Manager will support the Brand Licensing business in the Americas by managing Speedtest Awards and Marketing Rights programs, coordinating client relationships, and helping clients use Ookla data in marketing claims. The role also collaborates with sales, product, marketing, data, design, and analyst teams to deliver program assets and process improvements.
Responsibilities
- The brand manager will work closely with the regional sales team to support clients who have won and licensed Speedtest Awards and Marketing Claims
- They will coordinate and manage the Brand Licensing Client Management Lifecycle, including but not limited to:
- Pre-sales support including client research, presentations, and claim opportunity assessment/prioritization
- Client launch and asset management including on-boarding, collateral customization and delivery, claim guidance, social media assets, substantiation documents and creative feedback/approvals based on program guidelines
- Coordinate and align timelines for asset delivery and client campaign launch
- Proactively review market data to help determine the types of claims that clients could make and highlight possible claims to the sales team (pre-sales support) or to the client (post-sales support)
- Work alongside the sales and client services team to answer questions and provide support on awards and marketing-related inquiries
- Work alongside the Product, Marketing and Data teams to execute process improvements
- Collaborate with other program and product team members to bring new claims and awards to market
- Work alongside the Design team on award asset fulfillment and customization
- Verify information about internet service providers and mobile network operators worldwide
- Assist with data organization to streamline the flow between processing to customer and sales team delivery
- Organize and archive brand use cases from clients
- Assist Content team in creating brand case studies the sales team can use for current/prospective client meetings
- Consult with Analyst teams for specific projects highlighting networks in-region
- Provide feedback to Enterprise Marketing team members for future engagements in- market
Skills
- At least 5 years experience in agency, media or brand partnerships account management role with track record of sales enablement/growth and direct client relationships
- Background in Telecommunications industry (mobile or fixed internet)
- Fluent in English and Spanish (must)
- Understanding of marketing strategy, campaign planning and GTM execution
- Experience with licensing, brand partnerships (agency model) sales cycle, a must
- Superior written and communication skills
- Strong attention to detail with good analytical skills
- Ability to identify and drive process improvements
- Bachelor's degree or equivalent experience required
- Travel required up to 25% of time
- Understanding of internet connectivity technology and terminology, a plus
- Must be fluent in Microsoft Office tools like Word and Excel. Experience with database tools, like MySQL and Tableau, a plus
- Experience with project management software such as Asana, JIRA, a plus
- Web publishing experience, with previous published works containing data visualizations, a plus
- Master's degree preferred
Benefits
- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- A 401(k) with company match
- An Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Generous Family Care and Parental leave
- Fitness Reimbursement
- Access to wellness programs
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