Note: The job is a remote job and is open to candidates in USA. Come Near is a mission-driven organization focused on raising the public conversation about Jesus through authentic stories and experiences, including the “He Gets Us” campaign. The Associate Director, Media Analytics & Reporting will analyze and report on paid media campaigns, recommend audience segmentation strategies, and develop testing opportunities to support growth goals. The role will serve as an internal media subject matter expert and collaborate with media, product, data, measurement, agency, and vendor partners on measurement, optimization, reporting, and data quality.
Responsibilities
- Skilled in understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information
- Translate data insights into actionable recommendations to optimize marketing tactics and improve success metrics
- Deep understanding of the MarTech/AdTech eco-system and standard measurement approaches (ex: MMM Box-Jenkins / ARIMA, Bayesian, MTA, Dynamic Linear, etc.)
- Conduct in-depth analysis of marketing data, including mix modeling and advanced segmentation
- Skilled at identifying or creating new testing recommendations to support goals/objectives
- Advanced knowledge of reporting dashboards, mapping data, and taxonomy requirements for connecting multiple data sources
- Skilled at aligning cross-functional teams on parallel roadmaps and consistent tracking and reporting
- Lead real-time, iterative marketing campaign optimization recommendations and regular performance trends for continuous improvement across channels
- Participate in the selection, implementation, and integration of marketing analytics tools and technologies to track and analyze marketing performance data
- Continuously evaluate and recommend new tools to enhance measurement capabilities
- Develop standardized internal controls to ensure continued data quality for visibility of metrics for analysis
- Oversee taxonomy and tracking across media platforms and cross-functionally to ensure consistency and accuracy of data warehouse
- Proven ability to develop media measurement and analysis strategies (within the larger comms framework), inclusive of channel specific plans for integrated campaigns, which deliver on goals and objectives
- Design and implement comprehensive measurement strategies to assess effectiveness of campaigns, initiatives, and channels
- Define key performance indicators (KPIs), establish benchmarks, and set targets for success
- Skilled at audience understanding/development and analysis
- Can leverage analytical fluency to find insights based on available data and reporting
- Approaches tasks and goal with a problem-solving lens
- Knows how to prioritize and build timelines to balance work and achieve goals
- Understand the privacy landscape and its impact on media targeting and reporting
- Will collaborate with the VP of Media and Media Director to enhance and improve Come Near’s media practice
- Understanding of Advertising & Media Strategy, Planning & Buying process and specific supporting steps to ensure accuracy in measurement and reporting
- Translate cultural and neighbor-behavior insights (qualitative and quantitative) into media strategies and plans, and clearly communicate the impact of marketing outputs to stakeholders and on neighbor outcomes
- Create and produce ongoing reports and metrics with a storytelling approach for senior leadership, investors, and stakeholders; adept and articulate when presenting complex themes in simplified terms
- Strong and honest communication to ensure deadlines are met, challenges/opportunities are addressed quickly, and necessary teams are informed of reporting nuances
- Support VP of Media and Media Director in training marketing and other internal teams on media analytics and reporting
- Collaborate with cross-functional teams, including Communications, Product, and Research, to ensure alignment and coordination of data-driven initiatives, establishing strong rapport and understanding the interdependencies across teams within a marketing department
- Build and maintain strong two-way relationships with agencies, media vendors, and system vendors, balancing partner interests while keeping Come Near’s interests central
Skills
- Candidates for this role are required to sign the organization's Statement of Faith, which closely aligns with Come Near's mission-driven focus of inviting all people one step closer to the authentic Jesus from wherever they are
- The ideal candidate will be a seasoned professional (10+ years) with a strong background in progressive media and marketing analytics, measurement, optimization, and audience segmentation either client or agency side
- Skilled in understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information
- Deep understanding of the MarTech/AdTech eco-system and standard measurement approaches (ex: MMM Box-Jenkins / ARIMA, Bayesian, MTA, Dynamic Linear, etc.)
- Conduct in-depth analysis of marketing data, including mix modeling and advanced segmentation
- Advanced knowledge of reporting dashboards, mapping data, and taxonomy requirements for connecting multiple data sources
- Skilled at aligning cross-functional teams on parallel roadmaps and consistent tracking and reporting
- Proven ability to develop media measurement and analysis strategies (within the larger comms framework), inclusive of channel specific plans for integrated campaigns, which deliver on goals and objectives
- Skilled at audience understanding/development and analysis
- Approaches tasks and goal with a problem-solving lens
- Knows how to prioritize and build timelines to balance work and achieve goals
- Understand the privacy landscape and its impact on media targeting and reporting
- Understanding of Advertising & Media Strategy, Planning & Buying process and specific supporting steps to ensure accuracy in measurement and reporting
- Strong and honest communication to ensure deadlines are met, challenges/opportunities are addressed quickly, and necessary teams are informed of reporting nuances
- Collaborate with cross-functional teams, including Communications, Product, and Research, to ensure alignment and coordination of data-driven initiatives, establishing strong rapport and understanding the interdependencies across teams within a marketing department
- Build and maintain strong two-way relationships with agencies, media vendors, and system vendors, balancing partner interests while keeping Come Near's interests central
- Ability to synthesize data and identify what is most critical for success
- Proficiency in data analysis tools and techniques, including data segmentation, predictive modeling, and data visualization. Ability to extract actionable insights from complex datasets
- Strong understanding of customer data analytics, including customer segmentation, behavioral analysis, and customer journey mapping
- Understands and is passionate about the Come Near mission
- Ability to discern motivational drivers that differentiate neighbors and segmentation
- Passion for Media, manifesting in a desire for continuing media education
- Self-motivated to drive the groups agenda
- Self-starter who can work independently without constant supervision and establishes personal credibility
- Agile, courageous, and ability to push through conflict for speed to action
- Thrives in the fast-paced environment of today's media landscape
- Thrive under pressure, take risks, deliver solutions, remove barriers, and lead the charge
- Inspires others to act through authentic leadership, passion, and commitment
- Committed to coaching, challenging, and developing others
- Effective communicator, capable of gaining the confidence and respect of peers and key stakeholders
- Experience with Google Marketing Platform, Google and Microsoft Business Suites, Analytics Platforms, and Media Buying Platforms
- Enterprise Data Architecture & Cloud Infrastructure (SQL Fluency, ETL awareness, etc.)
- Privacy-Safe Measurement (DCR, implementing and auditing Server-Side Tagging, Meta's Conversions API, Google's Enhanced Conversions, and navigating Apple's SKAdNetwork frameworks)
- Excellent organizational skills, detail oriented, organized, and accurate
- 10+ years of media/marketing measurement strategy, analytics and reporting leadership either client or agency side, three (3) years of which working with large (Fortune 500) advertisers
- 6+ years of experience in the direct management of team members and/or an external agency, including assisting in development, training and coaching
- Exceptional knowledge of marketing/advertising, sales, and business processes
- Demonstrated fluency in all forms of media measurement (traditional, digital, and emerging)
- Working knowledge of how to use A/B or MVT landing page testing to optimize advertising, campaigns, and lead generation
- Expert experience with analytics and tracking platforms — Adobe Tag Manager, Adobe DTM, Adobe Analytics, Google Analytics, and Data Studio — including tagging, campaign tracking, web-based dashboards, and troubleshooting reporting issues via APIs
- Strong project management and business writing skills, with professional competency managing complex projects, internal clients, and multiple resources
- Effective time management and organizational skills
- Comfort with budget management support and tracking
- This role is remote with 15%-25% travel
- A personal relationship with Jesus and a passion for Come Near's mission
- A heart for service, humility, and collaborative leadership
- An infectious spirit, passionate about the Kingdom and our neighbors
- An initiative-taking, meticulous approach to planning and execution
- Bachelor's degree in Business, Marketing, Statistics, or related field preferred
- Advertising or in-house agency experience working with multiple marketing/creative groups is favorable, but not required
Benefits
- Remote (US-based)
Company Overview