Note: The job is a remote job and is open to candidates in USA. Organon is a global healthcare company focused on women's health and delivering innovative health solutions. The Associate Director, Consumer Marketing will lead the consumer marketing strategy, ensuring effective media and omnichannel strategies that drive consumer engagement and support business goals.
Responsibilities
- Lead the development of media, audience, and omnichannel strategies that connect brand priorities to measurable consumer engagement and business outcomes
- Define priority audiences, audience behaviors, targeting approaches, channel roles, sequencing, reach and frequency considerations, and investment recommendations
- Lead paid, owned, social, search, CRM, website, video, and other digital channel planning in partnership with media agencies, platform partners, analytics, and internal teams
- Develop the measurement framework, KPI approach, dashboard requirements, test-and-learn priorities, optimization plan, and performance reporting cadence
- Evaluate campaign performance across media, social, website, search, CRM, video, and other channels to identify actionable optimization opportunities
- Pressure-test campaign ideas to determine whether they can be effectively activated, measured, optimized, scaled, and sequenced across channels
- Make recommendations on channel mix, media investment, audience targeting, content sequencing, website flow, performance improvements, and test-and-learn priorities
- Partner with Medical, Legal, Regulatory, Compliance, and Promotion Review Team partners to ensure digital and media assets are compliant, review-ready, operationally executable, and appropriately measured
Skills
- BA/BS degree required
- Minimum of 5 years of experience in consumer marketing, media strategy, omnichannel marketing, digital marketing, performance marketing, analytics, or a related discipline
- Strong understanding of paid media, owned channels, social media, search, CRM, websites, measurement, audience targeting, and campaign optimization
- Demonstrated ability to lead agency partners and cross-functional teams in the development and execution of integrated consumer marketing plans
- Ability to interpret performance data, develop test-and-learn plans, and translate analytics into clear strategic recommendations
- Experience operating in a regulated environment, with the ability to partner effectively with Medical, Legal, Regulatory, Compliance, and Promotion Review stakeholders
- MBA or equivalent advanced degree preferred
Benefits
- Benefits offered in the U.S. include a retirement savings plan
- Paid vacation and holiday time
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans
- Flex Time
- Remote Work
- Regular
- Relocation: No relocation
- VISA Sponsorship: No
Company Overview