Note: The job is a remote job and is open to candidates in USA. Butler/Till is seeking an Associate Director, Campaign Analytics to bridge strategic leadership and day-to-day execution of marketing analytics. The role leads campaign performance reporting, delivers data-driven insights, manages analysts, supports measurement initiatives, and drives innovation and process optimization.
Responsibilities
- Ensure client reporting deliverables are accurate, timely, and provide actionable insight, elevating trust in analytics deliverables
- Partner with cross-functional directors to align reporting priorities, resolve roadblocks, and maintain exceptional performance standards
- Authors proposals and project scopes, and reviews partner / vendor contracts
- Works with the team to gather complex business requirements for campaign performance reporting and ensuring the appropriate translation into data requirements and measurement frameworks
- Translate complex media, measurement, and other data into clear, actionable insights that shape client decisions and drive business results
- Oversee QA processes to ensure data integrity, consistency, and confidence in insights delivered
- Mentor team members on insight generation and storytelling to elevate the quality and impact of analytics deliverables
- Collaborate with cross-functional teams to ensure insights inform optimizations, media planning, and long-term measurement strategy
- Champion automation and scalable solutions that improve reporting efficiency and enable repeatable, high-quality analytics delivery
- Continuously evaluate and refine workflows to enhance team effectiveness and data accuracy
- Share learnings and best practices across the analytics team to drive continuous improvement and knowledge transfer
- Identify and pilot emerging tools, technologies, and methodologies to advance Butler/Till’s analytics capabilities
- Contribute and proactively manage talent plans. Assess, hire, onboard, and grow role-appropriate talent
- Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each
- Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from the team to enable inclusion and continuous improvement
- Remove barriers to enable team outcomes
- Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
- Must demonstrate the ability to define problems, collect and review data, establish facts, draw valid conclusions, package insights, and make actionable business recommendations grounded in client business context
Skills
- Bachelor's degree in Marketing, Computer Science, Information Technology, Statistics, Finance, or Economics
- 7+ years of experience managing marketing data integrations, data science, and data-driven analyses
- 3+ years of direct managerial experience
- Extensive experience with Microsoft Excel, digital and offline media data management, and strategic leadership across departments
- Strong analytical, communication, and project management skills; ability to work under pressure and meet deadlines
- Ability to represent results as strategic findings and recommendations, with experience presenting to senior executives
- Experience managing a team, with the ability to demonstrate and model the importance of cross-functional collaboration
- Experience in paid media and / or marketing strategy
- Experience with agency/marketing platforms such as Strata, Core, Advantage, Media Ocean, Digital DSP/DMP
- Proficiency with reporting/visualization tools like Power BI, Tableau, or Qlik
- Familiarity with relational databases such as Snowflake, Microsoft SQL
Benefits
- ESOP (employee stock ownership plan)
- An annual bonus
- A full benefits package
- Paid time off benefits
- 100% paid parental leave
Company Overview