Note: The job is a remote job and is open to candidates in USA. Her Campus Media is a media company seeking an Associate Director of Advertising Operations to lead the execution and management of digital advertising campaigns for brand and agency partners. The role oversees campaign implementation, optimization, quality assurance, technical troubleshooting, performance analysis, and coordination across sales, marketing, creative, client, agency, and vendor teams. It also includes direct management of junior ad operations staff and supporting innovation and strategy for the company’s digital offerings.
Responsibilities
- Oversee and execute the implementation of multiple, concurrent ad campaigns, across display and paid social, from start to finish and ensure successful, timely execution according to contracts/IOs, media plans, and client KPIs
- Optimize inventory management for ad placements on owned and operated channels (display and paid social), newsletters, native content, and others, updating and training internal team members as needed
- Serve as a support lead for sales and marketing teams, providing expert knowledge on all digital capabilities
- Serve as subject matter expert for quality assurance and troubleshooting for Digital department, (e.g. 3P Ad Servers, Rich media, Viewability/Fraud, Tags, Ad Tech, MOAT/DV/IAS, etc)
- Work with clients and agencies to manage technical implementation of third-party rich media creative. Thoroughly test and QA all ads prior to launch
- Track and optimize campaign performance over time and provide performance and trend data to help shape future campaign strategy
- Research, pitch, and help implement strategies and tools to improve ad serving, reporting, creative development/management, audience growth, and general campaign performance metrics (viewability, fraud, conversion, etc.)
- Coordinate with outsourced vendor and network partners, handling administrative and technical tasks associated with launching campaigns
- Directly manage other ad ops team members and external ad ops resources
Skills
- 4+ years experience in an advertising operations, paid social and/or audience development role, either at an agency or at a publisher, strongly preferred
- 1+ years managing a team of direct reports
- Required skills: Google Ad Manager, proficiency in third-party tracking tags/pixels and reporting platforms, data analysis, client facing experience, personnel management
- Well suited to work in a nimble, highly matrixed environment
- Strong written and verbal communication skills
- Paid Social platforms (Facebook, Instagram, Snapchat, TikTok, Pinterest)
- Funnel
- Asana
- Experience with third-party verification partners (MOAT/DV/IAS)
- Google Workspace
- Dropbox
- Slack
Benefits
- Eligibility for performance bonuses
- Choice among six health insurance plans
- Dental and vision insurance
- 401 (k) retirement savings plan with company matching
- Flexible PTO and work remotely
- Extremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026
- Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
- Summer Fridays
- FSA and HSA offered
- Life insurance
- Optional short-term and long-term disability insurance
- Free One Medical membership offering same-day primary care over video or in person
- Free Health Advocate services to help navigate the healthcare system
- TalkSpace and ClassPass Benefits
Company Overview