Note: The job is a remote job and is open to candidates in USA. An unnamed consumer products company, represented by Shaw Search Partners, is hiring a Performance Marketing Manager specializing in Amazon Advertising. The role leads full-funnel Amazon media strategy, performance analysis and optimization, and oversight of external agency partners.
Responsibilities
- Lead Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
- Provide strategic direction and oversight to external agency partners, ensuring advertising campaigns and media investments align with business objectives
- Develop and execute full-funnel Amazon media strategies focused on driving growth, improving efficiency, and delivering measurable business results
- Evaluate campaign structures, audience strategies, targeting, bidding, and optimization recommendations to identify opportunities for improved performance
- Oversee media planning, forecasting, budget allocation, and pacing
- Leverage Amazon Marketing Cloud (AMC) to evaluate campaign performance, audience insights, attribution, and incrementality
- Analyze advertising performance and translate complex datasets into actionable recommendations
- Develop reporting frameworks, performance dashboards, and executive-level business reviews
- Monitor key performance indicators, including return on advertising spend (ROAS), return on investment (ROI), and overall media effectiveness
- Collaborate with cross-functional stakeholders and agency partners to align advertising strategies with broader business priorities
- Present performance insights, strategic recommendations, and business results to senior leadership
Skills
- 5+ years of experience managing Amazon Advertising, with deep expertise in Amazon DSP
- Prior experience working within an advertising agency is required
- Hands-on experience managing Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and other Amazon advertising solutions
- Proven ability to develop full-funnel Amazon media strategies that drive measurable business results
- Experience using Amazon Marketing Cloud (AMC) to evaluate campaign performance, audience insights, and incrementality
- Strong analytical skills with advanced proficiency in Microsoft Excel and experience translating large datasets into actionable recommendations
- Experience developing reporting frameworks, performance dashboards, and executive-level business reviews
- Strong understanding of attribution, incrementality testing, audience strategy, and media measurement
- Demonstrated ability to influence cross-functional stakeholders and agency partners while driving strategic initiatives
- Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment
- Excellent written, verbal, and presentation skills
- Preferably specializing in Amazon advertising, retail media, or performance marketing
- Experience in CPG/consumer products is preferred
Company Overview