Note: The job is a remote job and is open to candidates in USA. Twin Two is an e-commerce and marketplace agency that helps brands and retailers grow across Shopify, Amazon, Walmart, eBay, TikTok Shop, and other digital channels. The AEO & SEO Manager will lead SEO and AEO strategies, improve visibility across search engines and AI-powered answer platforms, audit and optimize e-commerce websites, and report on organic and AI search performance.
Responsibilities
- Manage SEO and AEO strategy for Twin Two clients
- Improve organic visibility across Google, Bing, AI Overviews, ChatGPT, Perplexity, Gemini, and other answer engines
- Audit client websites for SEO, technical issues, content gaps, crawlability, indexing, structured data, and site performance
- Research keywords, customer questions, AI prompts, competitor content, and category search opportunities
- Optimize product pages, collection/category pages, blog content, landing pages, FAQs, and buying guides
- Create content briefs for writers, designers, developers, and e-commerce teams
- Structure content so it is clear, answer-focused, easy to understand, and more likely to be referenced by AI tools
- Recommend and implement schema markup such as Product, FAQ, Organization, Review, Breadcrumb, Article, and HowTo where appropriate
- Help strengthen brand entity signals across websites, marketplaces, social profiles, directories, press, and other online sources
- Track how client brands and competitors appear in AI search results and answer engines
- Monitor SEO performance using tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Surfer SEO, Frase, or similar platforms
- Report on rankings, impressions, clicks, traffic, conversions, indexed pages, technical issues, content performance, and AI search visibility
- Work with Shopify managers, developers, content teams, marketplace teams, and paid media teams to align SEO and AEO with broader e-commerce growth
- Stay updated on AI search, generative engine optimization, Google algorithm changes, and organic growth trends
Skills
- Hands-on experience in SEO, content strategy, organic growth, or digital marketing
- Strong understanding of on-page SEO, technical SEO, keyword research, internal linking, and content optimization
- Experience optimizing e-commerce websites, Shopify stores, product pages, and collection/category pages
- Understanding of AEO, GEO, AI search, Google AI Overviews, ChatGPT, Perplexity, Gemini, or similar AI answer platforms
- Experience with structured data and schema markup
- Comfortable using Google Search Console, GA4, and SEO tools such as Ahrefs, Semrush, Screaming Frog, Surfer SEO, Frase, or similar tools
- Ability to review data and turn it into clear action items
- Strong written English and ability to create clear content briefs
- Organized and able to manage multiple clients, websites, and priorities at the same time
- Experience working with e-commerce, DTC, retail, or marketplace brands
- Experience with Shopify SEO and Shopify technical limitations
- Experience with AI search visibility tracking, prompt testing, or AEO/GEO tools
- Experience with tools such as Profound, Peec AI, Otterly, seoClarity, or similar platforms is a plus
- Experience creating FAQ content, buying guides, comparison pages, product education content, and answer-first content
- Experience improving organic traffic and conversions for product-based businesses
- Experience with local SEO, marketplace SEO, Amazon SEO, or YouTube SEO is a plus
- Agency experience or experience managing multiple brands is a plus
- Basic understanding of HTML, Liquid, Shopify themes, or developer coordination is a plus
Benefits
- Remote-only work arrangement
Company Overview