Note: The job is a remote job and is open to candidates in USA. Mondo is hiring an Adoption Marketing Manager to drive adoption and transaction volume across a network of government self-service kiosks. The role owns data-driven growth marketing strategy, analyzes campaign and transaction performance, develops multi-channel campaigns, and partners with government, retail, agency, and internal stakeholders to increase kiosk usage and revenue.
Responsibilities
- Own the end-to-end adoption marketing strategy across state and county self-service kiosk locations
- Analyze campaign, customer, and transaction data to identify performance trends, adoption opportunities, and areas for improvement
- Establish baseline adoption and transaction benchmarks and measure performance against growth targets
- Use statistical analysis and research methodologies to test hypotheses and determine whether campaign results are meaningful
- Build and maintain performance reporting that tracks kiosk adoption, campaign attribution, transaction trends, and overall effectiveness
- Translate complex data sets into clear insights and recommendations for senior executives, business leaders, customers, and partners
- Determine the appropriate marketing and channel strategy for individual customer segments and kiosk locations
- Develop and optimize multi-channel campaigns across paid search, social, email, out-of-home, radio, signage, in-store, and other channels
- Conduct A/B testing and continuously optimize campaigns based on measurable performance
- Partner with agencies and internal marketing resources to execute campaigns rather than personally producing every creative deliverable
- Work directly with state and local government customers to develop strategies that increase constituent awareness and kiosk usage
- Partner with retail organizations hosting kiosks to improve signage, placement, promotional activity, and overall transaction volume
- Develop co-marketing programs and scalable marketing toolkits that government and retail partners can deploy
- Research customer behavior, demographic differences, geographic trends, and other factors influencing kiosk adoption
- Present campaign findings, performance results, and strategic recommendations confidently to senior leadership and customer stakeholders
- Continuously challenge assumptions, test new approaches, and adjust strategy based on what the data demonstrates
Skills
- 5-7+ years of experience in demand generation, growth marketing, performance marketing, adoption marketing, lifecycle marketing, or a similarly data-driven marketing function
- Strong quantitative and analytical skills with a genuine understanding of statistics
- Advanced comfort working directly with Excel, spreadsheets, and raw data sets
- Ability to personally analyze campaign and transaction data rather than relying solely on pre-built dashboards or analytics teams
- Experience establishing performance baselines, measuring lift, identifying trends, and evaluating campaign effectiveness
- Experience with campaign attribution, conversion or adoption measurement, A/B testing, and ongoing optimization
- Proven ability to translate data into actionable marketing recommendations
- Experience targeting defined customer segments and driving measurable actions, transactions, or behaviors
- Experience developing and optimizing demand generation or growth campaigns across multiple channels
- Strong research skills with the ability to form hypotheses, analyze results, and draw meaningful conclusions
- Ability to distinguish meaningful performance trends from correlation, noise, or inconclusive results
- Experience leveraging agencies, internal marketing teams, and external resources to execute marketing strategies
- Strong customer-facing communication and stakeholder management skills
- Executive presence with the ability to confidently present and defend data-driven recommendations to senior leadership
- Ability to operate effectively in a changing environment without always having a perfect or complete data set
- Bachelor's degree in a field requiring analytical rigor and strong written communication skills
- Experience within a highly regulated industry such as financial services, asset management, healthcare, government, or another complex environment
- Experience within consulting or a large, structured organization with rigorous analytical or marketing training
- Formal research experience or experience applying structured research methodologies
- Retail or consumer marketing experience
- Experience with location-based marketing, retail signage, in-store campaigns, or strategies designed to increase foot traffic or transactions
- Experience marketing to highly specific or niche customer segments
- Partner or co-marketing experience with external customers, retailers, agencies, or other third parties
- Experience measuring offline or imperfectly attributable channels such as out-of-home, radio, retail, or in-store marketing
- Experience building marketing enablement materials, playbooks, toolkits, templates, or partner resources
- GovTech, public sector, or civic technology experience
- Experience marketing to diverse constituent or customer populations
Benefits
- 10% annual bonus based on individual and company performance
- Eligible for Health, Dental, Vision, 401K, PTO
- Remote work (occasional travel)
Company Overview