Note: The job is a remote job and is open to candidates in USA. Right Side Up is a collective of premium marketing talent that helps companies drive growth. The Ad Operations Consultant will provide freelance technical execution across paid media, tracking infrastructure, marketing technology governance, customer journeys, data management, and stakeholder coordination.
Responsibilities
- Own ad ops execution across paid search, social, display, and OTT, including pixel configuration, server-side tracking, event passback, and targeting parameter setup
- Establish and maintain UTM tracking guidelines and campaign tagging standards
- Audit and troubleshoot tracking discrepancies, under-reporting, or data leakage across ad platforms
- Champion data governance, documentation, and deliverability best practices across the martech stack, including compliance with CAN-SPAM and safeguarding domain/IP health
- Manage data inflows and outflows within an enterprise ESP or CDP, maintaining data hygiene
- Build and orchestrate customer journeys within Braze or a comparable ESP, including dynamic content logic (Liquid, Connected Content, or equivalent)
- Manage Google Tag Manager containers, including tag, trigger, and variable maintenance
- Query and model data in SQL to support targeting, audiences, and reporting
- Act as the technical translator between marketing, analytics, and engineering stakeholders
Skills
- 4+ years of hands-on ad operations experience across paid search, social, display, and OTT, including event passback and pixel implementation
- 4+ years governing enterprise ESPs or CDPs (Braze strongly preferred), including data inflows/outflows and data hygiene
- Fluent in SQL, comfortable querying, transforming, and modeling complex datasets
- Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration, or the equivalent in a comparable ESP
- Working knowledge of deliverability best practices and compliance frameworks (CAN-SPAM, domain/IP reputation)
- Strong, hands-on familiarity with Google Tag Manager, conversion tracking, and URL parameterization
- Deep experience at either a startup or a larger, more established organization — comfortable moving fast with limited process, or operating within a mature governance structure
- Fintech, lending, or other regulated-industry experience a plus
Benefits
- Remote work
Company Overview